Photo provided by Emagine Entertainment

Dementia Friendly Screenings expand to Emagine Rochester Hills

By: Brendan Losinski | Rochester Post | Published February 9, 2024


ROCHESTER HILLS — Emagine Entertainment announced on Feb. 8 that they will be offering Dementia Friendly Screenings once a month at the Emagine Rochester Hills Theatre.

The screenings will provide those with dementia and their caregivers a safe and enjoyable cinematic experience. Emagine Rochester Hills is located at 200 Barclay Circle in Rochester Hills.

Dementia Friendly Screenings, which started in March of 2023 at Emagine Saline, began its expansion at Emagine Canton in August of 2023 and has made their way to additional Emagine Theatre locations in 2024 with Emagine Rochester Hills being the newest.

Dementia Friendly Screenings will play on the second Wednesday of each month and will include exclusively selected classic movies and musicals. These films will be presented in a unique setting with softer sound and ambient lighting for the comfort of people living with dementia as well as their caregivers and friends. Guests are able to interact with the presentation and encouraged to talk back, clap, tap their feet, sway, sing along, and get up and dance.

Auditoriums are conveniently located to provide easy access to the lobby, restrooms, and concession area. Dementia Friendly screenings allow for general seating so that guests can choose their seat and sit in a location that makes them feel most comfortable. Reserved seating will be provided for guests in wheelchairs.

Doors open at 1:15 p.m. and the film begins at 2 p.m.. Guests are encouraged to come early and participate in pre-show mingling. The Spring Lineup of films includes: “Pillow Talk” on Wednesday, Feb. 14, “Easter Parade” on Wednesday, March 13, “Some Like it Hot” on Wednesday, April 10, and “The Blues Brothers” on Wednesday, May 8.

Tickets for Dementia Friendly Screening events are $5 each and can be purchased at Emagine will also offer all Dementia Friendly Screening guests a $5 concession package that will include a 44 oz. popcorn and a 20 oz. drink.

“We started the Dementia Friendly program March of 2023 in Saline Michigan, and the encouraging feedback that we’ve received proves that this program is a rewarding experience for those suffering from memory issues along with their caregivers. The experience is uplifting and enjoyable for everyone,” Anthony LaVerde, the CEO of Emagine Entertainment, said in a press release. “This month we are expanding the program to three additional Emagine locations and are thrilled that we can add Emagine Rochester Hills to that list.”

On-sale dates vary. To learn more about the Dementia Friendly Screening Program please visit: