New bookstore to replace former Borders

By: Sarah Wojcik | Shelby - Utica News | Published June 29, 2016

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UTICA — The vacant building near Hall Road and M-53 that formerly housed a Borders bookstore will be home to a 2nd & Charles, the second such store in the state of Michigan.

“We’re excited that this is a similar kind of business and that it spreads itself between new and used books, but also music and a coffee shop and a gathering spot,” Utica Mayor Jacqueline Noonan said. “Being a real advocate of literacy, I think this is a great addition to the mixed-use area.”

Melanie Smith, director of marketing for 2nd & Charles, said the 30,000-square-foot Utica location will be the largest in a chain of 29 locations and the first to house a coffee bar called Chuck Stop.

“We feel like we can bring something to Utica that has been lacking for a little while,” Smith said. “To bring a bookstore is one thing, but to bring a bookstore like 2nd & Charles is kind of like no other experience and no other bookstore right now.”

She said the location will cater to the many teachers in the area with a year-round discount for educators.

“We like that education is such an important thing in Utica, with a broad array of schools and educational avenues,” Smith said. “We’re proud of what we’ve done in Auburn Hills, and we just wanted to expand to give customers (near Utica a closer option).”

A grand-opening ceremony with live music and face painting is scheduled for Aug. 6, with a soft opening scheduled for the end of July. Smith said a midnight book release party is scheduled for July 30 for the eighth installment of the Harry Potter series.

“It really is an attractive building in a great location, and I think they’ll do very, very well,” Noonan said.

She added that the new business will not alter the exterior of the building, except to erect its signature orange sign.

The building is located at 45290 Utica Park Blvd., off Hall Road and east of M-53.

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