Raj Vattikuti was named one of nine winners of the Ernst & Young Entrepreneur of the Year 2020 Michigan and Northwest Ohio Award. Vattikuti founded Altimetrik in 2012.

Raj Vattikuti was named one of nine winners of the Ernst & Young Entrepreneur of the Year 2020 Michigan and Northwest Ohio Award. Vattikuti founded Altimetrik in 2012.

Photo provided by Altimetrik


Southfield entrepreneur wins Ernst & Young award

‘The minute you think complex, it becomes very difficult to grow, so try to keep it simple’

By: Zachary Manning | Southfield Sun | Published November 10, 2020

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SOUTHFIELD — Raj Vattikuti has spent a lot of time in the tech industry and knows what it takes to make a successful business.

After years of working closely with IT, he founded Altimetrik in 2012 with the idea of creating something different.

According to its website, Altimetrik is a business and technology transformation accelerator. The company tries to “help others break through the barriers that inhibit change — freeing them to rewrite rules, rewire how they operate, and respond to shifting market demands and changing competitive challenges.”

Born in India, Vattikuti has steadily grown the company, which has offices in the United States, India, Singapore, Uruguay, Japan and the United Arab Emirates.

The company has been recognized as a great place to work, and he has won awards such as Entrepreneur of the Year in computer services by the American Business Awards, among others.

He can now add another honor to the list, as Ernst and Young named Vattikuti one of nine winners of the Entrepreneur of the Year 2020 Michigan and Northwest Ohio Award.

Nominees were evaluated based on six criteria: overcoming adversity; financial performance; societal impact and commitment to building a values-based company; innovation; and talent management.

“It’s a great source of pride for us to see Raj recognized, but also it’s a reflection of the company,” Altimetrik Chief Marketing Officer Jeff Fleischman said. “Raj will always remind people that any award he wins, and he’s won a few this year, it’s a reflection of and could not have been made possible without the contributions of all employees.”

With his success, Vattikuti hasn’t forgotten where he started. He continues to work in the communities that need it the most.

He’s gotten involved in the health care industry, specifically dealing with cancer. He’s donated money to help find better ways of treating it.

In today’s age of COVID-19, Vattikuti donated to help get better testing in Detroit, especially for at-risk individuals, such as seniors.

Outside of his work in the health care industries, he also makes time to give advice to small businesses, especially minority businesses, on how to execute smart business plans and continue growing.

“It’s very important,” Vattikuti said of his relationship with Detroit and its surrounding areas. “I came with nothing, and Michigan has given me so much, especially Detroit.”

As evidenced by his success, Vattikuti knows a thing or two about building something from the ground up.

Altimetrik has continued to grow since it began, and Vattikuti wants to hit a billion dollars in revenue in the next few years.

For young entrepreneurs trying to work their way up the ladder, Vattikuti had a few words of advice.

“The key is to focus and believe in it. Follow your heart, feel it, this is the right thing to do,” Vattikuti said. “Then you need to go all out for it. How do we make it simple? Don’t think anything complex. The minute you think complex, it becomes very difficult to grow, so try to keep it simple.”

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