Macomb teen’s bath products to get celebrity exposure

By: Robert Guttersohn | Macomb Township Chronicle | Published September 12, 2012

 Skylar Bisel and his mother Laura Bisel made a special bath fizzy for the Golden Globe Awards in January. Their bath products will be part of the gift suite for celebrities attending the annual award ceremony.

Skylar Bisel and his mother Laura Bisel made a special bath fizzy for the Golden Globe Awards in January. Their bath products will be part of the gift suite for celebrities attending the annual award ceremony.

Photo by Robert Guttersohn

MACOMB TOWNSHIP — Most teenagers going to the mall are looking to shop.

But for 14-year-old Skylar Bisel, a trip to the mall is a chance to check out his competitors in the bath-fizzy-making business.

“They stole our butterball,” Skylar said of one national chain. “I walk in there, and I’m like, ‘No you didn’t’”

“This is a big matter of contention for him,” said his mother, Laura Bisel, inside their Macomb home.

Skylar, who with his mother has been the creative machine behind Bizzy Fizz since he was 6, has no concept of the David-versus-Goliath battle he faces against national bath retail chains.

“I just keep on doing it,” Skylar said. “And the fact that I’m 14 does help when I’m trying to sell to people. Like when we do craft shows, I’m the one that talks.”

“But he’s always the one that loves to talk,” Laura Bisel said. “He has his natural way with people. He likes to interact with people.”

Skylar began developing bath fizzies — a compact disc of powder that fizzles and releases scents after making contact with water — after his mom bought him an apple-cinnamon fizzy for Christmas.

“I thought they were really, really cool,” he said.

Since then, the mother-son duo have gone from selling their own fizzies to relatives to having them showcased at craft shows across the country. And in January, Bizzy Fizz’s products will be part of the gift suite prior to the Golden Globe awards in January.

“If the celebrities like them, they’ll get their pictures taken with it, and we get the picture,” Laura Bisel said.

Skylar and his mom developed a special Earth-shaped fizzy for the event called “All the World’s a Stage.”

While Skylar also plays the guitar, his main creative outlet is making different scents and thinking of different concepts for fizzies.

“I basically come down with a sheet of ideas every morning,” Skylar said.

His inspirations come from dreams or different places he’s visited, such as the Detroit Zoo. The butterfly garden there inspired Skylar’s butterfly fizzy, which releases butterfly confetti into the water once the powder has been diluted.

Oftentimes, the name of the fizzy provides a clue toward Skylar’s inspiration.

One is called “Summer Vacation” and is based on a beach on the Gulf of Mexico where his family used to vacation.

“I loved it there,” Skylar said. “I’d just be out on the ocean going shell hunting.”

Laura Bisel and Skylar spent more than a year developing Bizzy Fizz’s basic model.

“We had to perfect it,” Laura Bisel said. “We had to make sure it wasn’t going to flatten or explode or anything like that.”

“We wouldn’t sell it if we wouldn’t test it on ourselves,” Skylar said. “We were all guinea pigs.”

Now they are developing products beyond fizzies, including vegetable-based bubble bath soap. Yet, there are several of Skylar’s ideas they have not yet figured out how to make and may never will, such as a fizzy that would reveal a toy snake in the water.

In five years, Laura Bisel and Skylar would like to sell the company to someone, or at least have more returning customers.

Skylar said that way more people spread the Bizzy Fizz word so that he and his mom are on the same stage as their national-chain competitors in the mall.