Hazel Park announces new city logo

By: Andy Kozlowski | Madison - Park News | Published February 22, 2021

 The new logo for Hazel Park features a blue color scheme and a variety of buildings as its key art.

The new logo for Hazel Park features a blue color scheme and a variety of buildings as its key art.

Photo provided by Mike McFall

 The previous logo for Hazel Park was green, depicting a single tree in front of the sun.

The previous logo for Hazel Park was green, depicting a single tree in front of the sun.

Photo provided by Mike McFall

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HAZEL PARK — What defines Hazel Park? According to city officials who reflected on the question while crafting a new city logo, the answer is a vibrant and growing town, home to a welcoming blue-collar community.

The previous logo was green with a leafy tree standing before the rising sun, billing itself as “The Friendly City” and the “Gateway to Oakland County.” But the new logo takes on a different hue. The dark blue color scheme is meant to evoke denim, a nod to blue-collar workers.

And instead of a tree, there is a mix of buildings in the new logo, representing the variety of residential and commercial developments popping up around town. In front of several of the buildings are hazelnut bushes, the namesake of the city. The tagline “The Friendly City” is still there.

The new logo was unveiled by former City Councilwoman Amy Aubry during her last council meeting in December before she resigned to move to a new town. The decision to update the city’s logo was based on feedback received from residents during the planning process to update the city’s master plan.

Aubry led a committee that solicited input from residents by way of a survey. The committee worked with a graphic designer to craft the new logo, creating several designs that were then presented to the city administration for approval and rollout.

“I love the new logo and feel it really captures the essence of where our city has been, and where it’s going — remembering the roots while looking forward,” Hazel Park City Councilman Mike McFall said in an email. “It’s also the first thing many will see, and is the first impression a business owner has of a community when looking for somewhere to open.

“Branding is an important element in that process of attracting entrepreneurs to open their businesses here,” McFall continued. “The city has received positive feedback from residents and business owners.”

Andy LeCureaux, the mayor pro tem of Hazel Park, said in an email that the new logo will help to freshen Hazel Park’s image.

“It has some of the old logo but brings a more modern look. It draws somewhat from the Michigan Municipal League emblem, with the modern silhouette of houses and buildings. With all the new construction and renewed interest in Hazel Park, this was also a perfect time to update the logo,” LeCureaux said. “Like its logo, Hazel Park is getting a fresher look with updated roads and new commercial and residential construction happening in every corner of the city.”

But even as infrastructure changes, the heart of Hazel Park remains the same, he said.

“We may not have a lot of financial wealth, but we have a wealth of commitment to our neighbors. We care deeply about our city, and want it to be successful. We aren’t loud unless something really needs to be heard. We’re the strong silent type — ready, willing and able to lend a hand to our neighbors when needed, even before being asked,” LeCureaux said. “Hazel Park has long been known as ‘The Friendly City,’ and that still holds true today.”

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