After a run of more 35 years in Warren and 42 as a company, Family Video will close up shop on Dequindre Road once the remaining inventory is sold off.

After a run of more 35 years in Warren and 42 as a company, Family Video will close up shop on Dequindre Road once the remaining inventory is sold off.

Photo by Brian Louwers


Family Video moves to close last stores

Liquidation in process at all remaining metro Detroit locations

By: Brian Louwers | C&G Newspapers | Published January 8, 2021

 The closure of Family Video’s remaining 250-plus stores was announced on Jan. 6.

The closure of Family Video’s remaining 250-plus stores was announced on Jan. 6.

Photo by Brian Louwers

METRO DETROIT — Family Video’s roots go back to the 1970s, when founder Charlie Hoogland found himself “stuck” with a bunch of videos his family’s business, Midstates Appliance & Supply Company, had accumulated as a distributor of Hollywood movies.

Fast forward to the mid-1990s, when the company’s business strategy of investing revenue to acquire commercial real estate for new stores saw the growing chain become one of the largest video retailers in the U.S., and according to the company’s website, the largest privately-owned video chain in the world.

A throwback to the mostly bygone days of trekking down to the video store to rent a movie and grab some snacks, Family Video essentially announced the end of its run on Jan. 6. The company has moved to close all its 250-plus remaining stores, including the last locations in metro Detroit.

“We found out on Monday, and we told one of our regulars,” said Kristina Ricci, who began working at Family Video on Dequindre Road, just south of 13 Mile Road in Warren, about three years ago. She called it a “perfect high school job.”

“That’s going to be a big change for him,” she said of that regular customer, a change she said would be shared by many regulars who come to the store to browse the collection of DVD and Blu-ray videos. Those customers include many parents who bring their children to pick out movies, a family activity that she said was more of a “fun,” tactile and personal experience than streaming an online movie or binge-worthy series.

With the bigtime video chains that once held racks upon racks of movies on VHS, and eventually digital video formats, fading out of the retail picture, Family Video began offering CBD products as a way to diversify a few years back.

Heather Kniceley, an assistant store manager at the store on Dequindre, also worked at two other Family Video locations: Martin Road and Hoover Road, and Nine Mile Road and Ryan Road. She said the CBD products were popular with customers.

“We do really well with it. A lot of the employees use it also. It really helps with pain and everything,” Kniceley said.

According to a company statement, liquidation sales have begun at all company stores. That includes movies and video games, CBD products, store fixtures and electronics, and displays. The sales will continue until all the inventory is sold. After that, the locations will close for good.

“We are thankful to have been able to provide entertainment for many family movie nights, and want to thank the people of Warren and our incredible staff for the many years of support and service,” said Keith Hoogland, CEO of Highland Ventures, Ltd.

Other remaining Family Video locations to close include Sterling Heights, on Dequindre; Berkeley, on Coolidge Highway; and Harrison Township, on Crocker Boulevard.