The dot will undergo an art and wayfinding project by the Ferndale Downtown Development Authority, in which murals will be installed in different areas of the structure. The DDA identified the entrance to the garage as a priority area.

The dot will undergo an art and wayfinding project by the Ferndale Downtown Development Authority, in which murals will be installed in different areas of the structure. The DDA identified the entrance to the garage as a priority area.

Photo by Deb Jacques


DDA looking to install murals in ‘dot’ for wayfinding project

By: Mike Koury | Woodward Talk | Published June 25, 2021

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FERNDALE — After the completion of The dot last year, the structure now will be the target of a ”high visibility art and wayfinding” project.

During the City Council’s June 14 meeting, the Ferndale Downtown Development Authority presented a project to install art and wayfinding murals at The dot to help residents and visitors move through the garage.

The DDA partnered with design and production company Ideation Orange to plan out the installations.

“This really came up from the DDA as a high priority item because no one likes to kind of be in a parking structure and not remember what level you’re at,” Ideation Orange Creative Director Jon Moses said. “We really want to start, you know, get the ball rolling with identifying a color for each level and then adding some elements like this that’ll just make it more of a pleasant experience for people that are going there.”

One example of a potential mural given by Moses would be painted on the wall near The dot’s entrance, which would increase artistic visibility from the street.

“This is when cars are pulling into the lot (and) you would get a glimpse of this mural … as well as people that were walking down the sidewalk,” he said.

As they enter the economic recovery phase of the COVID-19 pandemic, DDA Executive Director Lena Stevens said their mission is to prioritize street furniture, murals and continued support of the patio zones.

“We have to be really careful with what we spend, and public art and outdoor activation is something that we’ve really identified, especially coming out of COVID,” she said.

Moses said the current plan is to complete murals on every level of The dot. Painting would begin in July with the hope to finish in mid-August. The theme for the murals would be nature, with each level having its own designated color.

The ground level would be light blue for water, followed by dark green for Earth, mustard for a wood level, a brighter green for leaves and red for the sky.

“It was based about, like, the concept of a tree, which is connected to Ferndale,” Moses said.

The project would look to get the community involved with an idea to paint song lyrics in areas of the structure. Moses showed examples of how this would be utilized, such as lyrics from Prince’s “Pink Cashmere” on The dot’s sky structure.

“Lena’s going to work with the public to really get input on those and actually choose lyrics where there’ll be an opportunity for other people to get involved with the selection of those,” he said.

People can submit their lyric ideas at downtownferndale.com/art.

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