Rochester T-shirt designer helps Troy nonprofit

By: Brendan Losinski | C&G Newspapers | Published December 22, 2021

 A Rochester area entrepreneur, Nino Pace, pictured, designed two special shirts, such as the one pictured, to help raise funds and awareness for the Community Housing Network, a Troy-based nonprofit.

A Rochester area entrepreneur, Nino Pace, pictured, designed two special shirts, such as the one pictured, to help raise funds and awareness for the Community Housing Network, a Troy-based nonprofit.

Photo provided by Nino Pace


ROCHESTER — A Rochester small business, Hudson Farley, is chipping in and helping the Community Housing Network, a Troy-based nonprofit, raise both funds and awareness for its mission of helping low-income families with housing needs.

Hudson Farley’s owner, Nino Pace, said the Community Housing Network was a program he and his family have long been supporters of because it has a mission they believe in. He put his skills and his business savvy to use by designing and selling a pair of T-shirts for the nonprofit.

“They help low-income families that are facing foreclosures,” he explained. “My wife and I have three healthy children, so we feel so blessed to have kids who are happy and in good health, and we wanted to give back. My wife and I don’t even give each other gifts each Christmas, we just give to them instead. When they came up to me to design a T-shirt, I jumped on it. I was so happy they thought of me. They deserve to grow, and I hope I can help them do that.”

Pace has made two shirts for the Community Housing Network, one for their Shop for a Cause fundraiser and another for the organization in general.

He said his business came out of a desire to do something constructive while stuck at home during lockdown.

“Like so many individuals in America, I was looking for a creative outlet when the lockdown happened. So, I started a brand on Etsy and Instagram, where I combined comedy and graphic design on clothing,” Pace said. “My wife and I have adopted families with Community Housing Network in the past. So when they found out I was doing this clothing thing on the side, they approached me and asked if I would design a T-shirt for their Shop for a Cause Week and another for their ongoing program.”

Lisa Fuhr, the special events manager for the Community Housing Network, said they are very thankful for those who contribute to their organization, and she added that they wouldn’t be able to help anyone without the aid of people like Pace and his family.

“Many of the people we serve live on very low fixed incomes and have ongoing needs for even the most basic items,” Fuhr said in an email. “Funds raised through the sales of our Shop for a Cause program will help to provide ongoing supportive housing resources, stable housing, and other essential items for the people we serve, during the holidays and throughout the year.” She said they are grateful for businesses like Hudson Farley, who see the work that they do and want to take part.

Pace’s shirts are available at by searching for “Hudson Farley.”

“They are available on Etsy; 75% of this shirt sales go to the Community Housing Network. The rest covers my costs,” Pace said. “We also have a pop-up shop in downtown Rochester where the shirts are sold. It’s at the Bizzy Buzz Artisan Market where we rent a space.”

The Bizzy Buzz Artisan Market is located at 409 S. Main St. in downtown Rochester.

The Community Housing Network is still calculating the funds raised by the Shop for a Cause program this year, but Fuhr said that the help of small businesses such as Hudson Farley have made a noticeable difference.

“We have many local partners like Hudson Farley as a part of our Shop for a Cause initiative. Hudson Farley was a perfect addition to this growing group of local small businesses giving back,” she wrote. “Partnering with Nino was a great way to encourage people to shop locally and give back to a local nonprofit at the same time!”

Fuhr said that aiding those in need of assistance with housing is of the utmost importance and that those who wish to chip in can get a pretty great shirt in the process.

“Support for those facing eviction and those in need of housing resources is more vital now than ever,” she wrote. “If you didn’t have a chance to purchase a Hudson Farley Community Housing Network graphic tee, you can still do so at Hudson Farley Etsy shop. Your support will help the people we serve in our communities now and well beyond the holiday season.”