Macomb Mall brings in more stores; sales up in last year

By: Kevin Bunch | Roseville - Eastpointe Eastsider | Published June 17, 2015

 Carlene Steward, of Roseville, Donna Danielson, of Clinton Township, and Rita Krasowski, of Clinton Township, arrive bright and early June 5 for the Ulta Beauty grand opening at Macomb Mall. The first 100 visitors received a $5 gift card for the new store, which is one of several new businesses at Macomb Mall this year.

Carlene Steward, of Roseville, Donna Danielson, of Clinton Township, and Rita Krasowski, of Clinton Township, arrive bright and early June 5 for the Ulta Beauty grand opening at Macomb Mall. The first 100 visitors received a $5 gift card for the new store, which is one of several new businesses at Macomb Mall this year.

Photo by Deb Jacques

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ROSEVILLE — New shops like Ulta Beauty and Rue 21 have recently opened their doors at Macomb Mall, with more stores and restaurants on the way later this year.


Christopher Brochert, a partner at Lormax Stern — the development company that owns Macomb Mall — said Ulta Beauty opened the last week of May, and Rue 21 was scheduled, at the time of this writing, to open a 6,000-square-foot store June 11.


Brochert said there are a number of additional businesses planning on opening in the coming months.


“We just solidified a deal with Visionworks, and they’ll be opening up in the mall outside of the Dick’s Sporting Goods entry probably around September,” Brochert said. “Zales Jewelers is opening up right across from there in October. We have — we just opened a brand new Champs (Sports) store — they just built and added on to their space.”

Brochert said H&M should be opening up in the fall, as well as White Barn Candle Company. The mall will boast Michigan’s first 1000 Degrees Neapolitan Pizzeria, which uses rotating Neapolitan pizza ovens to roast each pizza within minutes. Massage Green has signed a new lease agreement, as well.


Payless ShoeSource is expanding its store space, while kiosks Pretzel Peddler and Piercing Pagoda are moving and renovating their spaces. Charley’s Grilled Subs also is relocating closer to the entrance of the Sears court.


Brochert said they are in talks with a new tenant to take over the former Silver Cinemas location as a junior anchor to open in the fall of 2016. Since the lease paperwork is still incomplete, he could not specify the company. The plan is to tear down the existing theater structure and construct a new building.


He said the mall’s redevelopment efforts have brought the shopping center to more than 90 percent occupancy now.


“This is a special mall; it’s in an area that’s a retail desert out there — there’s no major regional mall that the consumers that live in that area can go to other than Macomb Mall,” he said. “We have to make sure and cater to their needs and get them the best retailers they can possibly get.”


Brochert added that the location has made it easier to draw in new retailers, given the demographics and the lack of competing malls.


Marianne Meyers, Macomb Mall’s general manager, said the mall has seen a steady increase in foot traffic since the renovation work started last year. She said a lot of people coming in have remarked that they cannot believe how the mall has turned around.


“We’ll have customers that haven’t been here in quite a while that say, ‘I used to come to this mall as a kid,’ and they can’t believe the changes,” Meyers said. “The energy and the synergy here with the customers and tenants — it’s just so positive. It’s wonderful to see.”


Brochert said that with the leasing coming down to the remaining spaces, they are now just getting “rid of all the old cobwebs” and have brought in retailers that should appeal to local consumers.


“I’m working on a number of deals with retailers new to the mall. We’re just — we couldn’t be more elated with the success of this redevelopment,” Brochert said. “We anticipate that the H&M store is going to do dynamite. Our year-to-date sales are up over 40 percent (from last year); it’s working out better than anticipated.”

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