Local designer brings Michigan Fashion Week to Southfield

By: Jessica Strachan | Southfield Sun | Published September 12, 2012

 Michigan Fashion Week designer Terry Ann of Thierry Couture.

Michigan Fashion Week designer Terry Ann of Thierry Couture.

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SOUTHFIELD — Southfield clothing designer Loren Jordan hasn’t yet seen the glitz and glamour of New York Fashion Week or the latest designs strutted across runways in Paris or Milan, but that’s OK for now because she’s bringing high fashion right to her hometown.

On Sept. 15, the first Michigan Fashion Week will be held in the Southfield Pavilion, showcasing a 2013 spring/summer collection by 14 designers across the state shown by more than 40 models, and Jordan is the creative mind behind it.

“I’ve always had a passion for fashion,” said Jordan, who graduated with a degree in statistics from Grand Valley State University in 2010. “After I graduated, I decided to do what I’ve always wanted to do, and that’s fashion design. I also wanted to create a platform for myself and others to get designers’ clothing lines exposed and local models in the spotlight.”

Jordan said Michigan Fashion Week will bring together a multitude of boutiques and buyers from around the Michigan area. It’ll allow fashion gurus, or those simply looking for a few unique pieces to add to their wardrobe, the opportunity to purchase something hot off the runway.

“I got the idea because I’m a fashion designer myself, and to me, the biggest hurdle is getting your pieces in stores. With this show, I made it my personal goal to get the designers in front of people who own stores and boutiques across the state and even across the nation,” she said, adding that for her own women’s clothing line, LOJO, she’s inspired by the ultra-feminine style of the ‘20s and ‘30s.

Since February, Loren said, she and her team of seven others in professions spanning from public relations to videography and photography, have been collaborating to bring the area a “good fashion event.”

They are expecting to bring in at least 300 attendees.

“We actually even have some models from New York Fashion Week to bring that expertise here,” she said, adding that “America’s Next Top Model” finalist from cycle nine, Bianca Golden, will host the event. “Southfield is the first place I thought of; this is home for me, so let’s do it here.”

This will be Jordan’s first major fashion event, and as a counterpart to the Detroit Fashion Week held annually since 2005, this event brings people to what locals know as “the center of it all.”

“We are doing a Michigan Fashion Week for the whole state. Southfield calls themselves ‘the center of it all,’ and it’s a good central location that allows everyone in Michigan to feel like everyone is a part of it,” she said. “It will display what Michigan is capable of, and (Southfield) is a great place to showcase the talent.”

Designers in Michigan Fashion Week come from the Detroit area, Southfield, Kalamazoo and other communities. Designs will include high-fashion pieces, eveningwear, pastels and summer wear. Jaiden Shephard will display his men’s Vintage Tie line, and other designers, such as Andrea Howell, will be debuting their latest creations in the show.

“I’m so excited to be premiering my newest collection at Michigan Fashion Week. It will be a great platform to share my vision as a designer,” Howell, the designer behind Tidal Cool Creations, said. “Being a part of the inaugural show is an honor.”

Howell, based in Cleveland, uses textures and features such as glitter, rhinestones, metallics, animal print and burlesque influences in her designs.

Jordan, who went to Detroit Fashion Team for technical training in design, will also have her work on display at the event, though not on the runway.

Michigan Fashion Week is sponsored by Access4Artist, My Style Genie and HOUR Detroit Magazine. The event will be held at 7:30 p.m. Sept. 15, and doors open at 6 p.m.

General admission tickets cost $25, and VIP tickets cost $50. A portion of all proceeds will go toward the BLOOM organization, a nonprofit established to help young girls transition from childhood to become responsible adults.

Tickets can be purchased at www.michiganfashionweek.com or at the door the night of the event.
 

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