An idea brought forward by the Roy O’Brien Ford dealership will rebrand the area of Greater Mack Avenue at Nine Mile Road as downtown St. Clair Shores. A contest will be coming soon to design a new logo for the area.

An idea brought forward by the Roy O’Brien Ford dealership will rebrand the area of Greater Mack Avenue at Nine Mile Road as downtown St. Clair Shores. A contest will be coming soon to design a new logo for the area.

Photo by Kristyne E. Demske


Contest coming to design downtown logo in St. Clair Shores

By: Kristyne E. Demske | St. Clair Shores Sentinel | Published June 17, 2019

ST. CLAIR SHORES — The area currently known as Nine Mile and Mack will soon have a new moniker: downtown St. Clair Shores.

“We’ve got a little excitement coming here,” said Mayor Kip Walby at the June 3 City Council meeting. “It’s always been known as Nine Mile and Mack ... but it’s also been downtown St. Clair Shores.”

He said that he was approached by Mark O’Brien, of Roy O’Brien Ford, with an idea to start a marketing campaign and change the branding of the area to downtown St. Clair Shores.

Amy O’Brien-Kravitz said that there is so much development going on in the area that they were hoping to be able to officially call it the city’s downtown. The Ford dealership is looking to host a contest for people to submit designs and ideas for a new logo and sign for the area to designate it as downtown St. Clair Shores.

Walby said that a committee will be put together to choose a new logo from the submitted designs.

“This is the first step to say we’re going to change that area, make it downtown St. Clair Shores,” he said. “We’re excited. There’s a lot of activity down at Nine Mile and Mack.”

The contest will be open to Macomb County residents of all ages, according to Mark O’Brien. He said that monetary prizes will be awarded to the top three renderings, which will be judged by a panel of interested judges.

“We hope to kick off the contest by the first part of July and have the juried winners announced by the end of the month,” O’Brien said in an email interview.

More details about the contest will be announced later.

After the final design is chosen, the sign must be approved by the city and then will be placed at all four entries to the area of Greater Mack Avenue, between Nine Mile Road and Cavalier Drive and 9-Mack Drive.

O’Brien said that the idea was conceived by the dealership’s social media manager, Justine Yalch.