Community members can support Farmington-area businesses on Small Business Saturday

By: Mark Vest | Farmington Press | Published November 22, 2021

 Beyond Juicery + Eatery, which had its grand opening in downtown Farmington Nov. 6, is one example of the concept behind Small Business Saturday, which is Nov. 27 this year.

Beyond Juicery + Eatery, which had its grand opening in downtown Farmington Nov. 6, is one example of the concept behind Small Business Saturday, which is Nov. 27 this year.

Photo by Deb Jacques

 Beyond Juicery + Eatery owner Lindsay Pustulka said, “When you have a small business, you’re helping support a family, their dreams, and something that they wanted to do together.”

Beyond Juicery + Eatery owner Lindsay Pustulka said, “When you have a small business, you’re helping support a family, their dreams, and something that they wanted to do together.”

Photos by Deb Jacques

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FARMINGTON/FARMINGTON HILLS — Any day is an opportunity for community members to support local businesses, but more than 10 years ago one day in particular was selected to recognize their importance to communities.

In 2010, American Express started Small Business Saturday as a way to encourage consumers to shop locally.

Small Business Saturday falls on the Saturday after Thanksgiving, which is Nov. 27 this year.

Along with her husband, Lindsay Pustulka owns Beyond Juicery + Eatery Downtown Farmington, which had its grand opening Nov. 6.

Pustulka shared her perspective on the importance of small businesses to communities.

“I think when you see a small business, there’s a family behind it. It’s not just like a big corporation,” she said. “I think that is something that speaks to a lot (of) people; when you have a small business, you’re helping support a family, their dreams and something that they wanted to do together. It’s not like you’re just feeding the big corporate animal.”

Alexandria Joubert opened The Hills Nutrition, which offers nutritional drinks to local residents, this past March.

The Hills Nutrition is located in Farmington Hills, which is also where Joubert resides.

“I think small businesses are super important to keep that sense of community alive,” she said. “That was one of the main reasons that I wanted to come into the community where I was born and raised, is because at some point you feel like when you’ve reached a certain point in your life, you (want to) give back, and one of the main places that I wanted to give back was my community, because you have that sense of togetherness, that sense of unity, that local sense, and it’s different to people. I think people in the community respond very well to small local businesses, and it’s something we thought about when we were signing our lease.”

Joubert said her mom, Jennifer, and her brother, Jacob, are “huge contributors” to The Hills Nutrition.

Andy Massoll is the founder and CEO of The Detroit Garage, which has been in business approximately 40 years and services seven metro Detroit locations.

The business’s hometown location is The Farmington Garage, which specializes in full-service auto repair in downtown Farmington.

“We have built our business with an old-school mentality and new-school technology,” Massoll stated via email. “We pride ourselves on customers becoming friends and The Detroit Garage being someone they can trust. All of our locations are involved at the city and community level in which they are located. We take part in local fundraisers, chambers, schools and community activities. We believe that small businesses provide a sense of comfort, to know they will be provided with exceptional customer service, attention to detail and a genuine care for their customers.”

Pustulka said she left her corporate job a couple of months ago to start Beyond Juicery + Eatery downtown Farmington. She said she was in the corporate world for 20 years and had “seen enough.”

Pustulka talked about how different her life is now.

“Not only do I have more flexibility and stuff, overall, I’m not sitting at a desk all day,” she said. “It’s much bigger, in a sense where you’re seen and communicating with more people. … It’s more personable. You’re not just essentially reading from the script of the corporate world.”

Massoll estimated that The Detroit Garage employs around 70 people, and the opportunity to do so is something he cited as one of the best parts of being a business owner.

“The most rewarding part of being a business owner is to see our employees interacting with our customers, watching them get to know the people and the community,” he stated. “The joy we get knowing that we were able to provide the best service possible, and the customers leaving feeling grateful and with a smile is an awesome feeling for us. Equally, it is knowing we are able to provide a great living for all of our employees and their families. We are tight-knit here, so seeing our employees get married, start families of their own, and knowing that they are able to provide for them is key.”

Adding even more employees hasn’t necessarily been an easy task lately.

“I would say the most challenging part currently is the ability to find good people and key players to add to our auto family,” Massoll stated. “Employment is a tough position for all industries right now.”

Joubert was a seventh grade English teacher for the Detroit Public Schools for approximately two years before launching her business.

The Hills Nutrition is her first venture into the business world, and it is a decision she’s glad she made.

“When I see someone come in who now I know by first name, and I even know their dog’s name, or I can talk about a customer’s grandchild with them, I think that all of that makes me feel like we did the right thing,” Joubert said.

Pustulka said she is “thrilled” about the decision she made to go into business as a Beyond Juicery + Eatery Downtown Farmington franchise owner.

Being a new business, she said that “just getting people in the door” is the biggest current challenge.

“Not everybody knows that we’re open and we’re here. I think that’s probably the hardest part is telling people we’re here, getting them in the front door, and then selling them; letting them know what we have and having them be a multiple-repeat customer,” Pustulka said.

Massoll shared his thoughts about the biggest difference between being employed and being an employer.

“Your work is never done,” he stated. “I have dedicated most of my awake hours over the last 20 years to automotive service. … It’s the people — the customers, the employees; the unwavering, relentless mission to provide more to both of them. To make sure that you are not only leading and providing for your family to the best of your abilities, but also to carry the weight that you are caring and leading for 70 + other families as well.”

Joubert said she is “super thankful” to be in the business world.

“We’re a small business and we’re woman-owned, we’re Black-owned,” she said. “That’s something that’s been kind of important for us in our community, because as a Black family, we’re in Farmington Hills, and we wanted to make sure that we were able to be diverse; make sure that we’re attracting all populations and things of that sort.”

The Hills Nutrition is located at 27861 Orchard Lake Road in Farmington Hills.

The Farmington Garage is located at 33014 Grand River Ave. in Farmington.

Beyond Juicery + Eatery is located at 33317 Grand River Ave. in Farmington.

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