A new look for ‘Downtown St. Clair Shores’

By: Kristyne E. Demske | St. Clair Shores Sentinel | Published November 22, 2019

ST. CLAIR SHORES — Signs with a nautical touch and a downtown vibe will soon grace the area of Nine Mile Road and Greater Mack Avenue, which is being rebranded as “Downtown St. Clair Shores.”

At its Nov. 18 meeting, the City Council took time to congratulate Micah Leong, of Grosse Pointe Woods, the winner of the logo design contest sponsored by Roy O’Brien Ford.

The 27-year-old graduate of the College for Creative Studies who works in product design and concept development said that he hoped his background in design would give him a good shot at creating a winning piece.

Leong said that although he doesn’t live in the city, he has many friends who do and spends time in the downtown area.

“I kind of had a feel for what the residents like and the area they were rebranding,” he said. “I have a lot of friends that go to Shores Inn almost on a weekly basis. I go to Sy Thai probably twice a month and Cedar Garden.”

He said he tried to keep the younger generation in mind when designing the logo.

“The people who were going there, they wouldn’t feel out of place. It wouldn’t feel like a corporate or city logo, it would feel like, ‘Oh, this is cool,’” he said.

He said he was thrilled that his design was chosen.

About 25 entries were submitted through the contest, according to Justine Yalch, social media manager at Roy O’Brien Ford. She said that she and the other judges selected the winning logo based on creativity, color, originality, clarity and quality.

“We were looking for something that would fit well with the downtown area,” she said. “Something that said St. Clair Shores but wasn’t the standard.

“We wanted something special and new that was going to grab someone’s attention and say, ‘This is our downtown area.’”

Incorporating the cityscape that resembles the shape of buildings lining Greater Mack Avenue while still utilizing an anchor to denote the city’s nautical ties was a “new, refreshing idea,” she said.

The logo has been made into signs that will be installed at the four main entrances to the area, which encompasses the area of Nine Mile Road, Cavalier Drive, Greater Mack Avenue and 9-Mack Drive. Yalch said they hope to install them before the end of the year, as long as the ground is not frozen.

Mayor Kip Walby told Leong that they appreciated his efforts.

“(There were) lots of great entries, but yours really stood out,” he said. “You did a great job.”