Macomb Mall theater structure to be torn down

By: Kevin Bunch | Roseville - Eastpointe Eastsider | Published February 1, 2016

 The old Silver Cinemas structure in Macomb Mall is going to be torn down.

The old Silver Cinemas structure in Macomb Mall is going to be torn down.

Photo by Kevin Bunch


ROSEVILLE — The part of Macomb Mall that used to house Silver Cinemas is on its way out, as the section is being torn down.

Chris Brochert, a partner with Macomb Mall owner Lormax Stern, said at this point they have no deals to announce regarding an occupant for that space, though the demolition will open up a 50,000-square-foot “box” for retailers who might be interested.

“We’re not going to rebuild it, as it was just so disrupting,” Brochert said. “We have such a nice, beautiful shopping center now. I didn’t want to have some garbage there, so we’re tearing it down.”

In June, Brochert told C & G Newspapers that he was trying to finalize a deal on the theater’s space for a new junior anchor store to open in the fall of 2016.

He added that he has been working on a couple of more deals for new retailers at the mall, but since none of them had been finalized, he had no additional details. Brochert said he did have a line out to a national company about taking over a 13,000-square-foot space, but he could not confirm anything at this time.

Roseville City Manager Scott Adkins said that Lormax Stern is still working its way through the “multiphase project” of revitalizing the mall, and the city has not received anything set in stone regarding the company’s future plans for the Silver Cinemas space.

“I know they are aggressively putting together a plan that hasn’t come to us yet, as far as a proposal for the planning stages,” Adkins said. “We’re eager to work with them. We’ve been very pleased with the work to date with mall management, as well as the owners.”

Lormax Stern is working with the city on the planning for the space, Adkins added.

“I know that there are a lot of delicate pieces to put together for this project to make that happen, and I’m sure they’re doing that,” he said. “We have the utmost faith in Lormax Stern in doing the right thing for not just them, but for the city and our residents.”

Adkins said that as of Jan. 28, the city had not received any demolition permits for the former Silver Cinemas structure. The theater closed last April.

In the past few months, Brochert said, new storefronts for tenants new and old have been opening up, including Bath & Body Works, H&M, Vision Works, Carvel Ice Cream and Thousand Degree Pizza. A new storefront for Payless Shoes is also scheduled to open up in May.

On the whole, he said they have about 10 percent of the mall available for lease, with no large existing blocks of space available.

“Everything from Sears to Old Navy is leased out,” Brochert said. “We’re very pleased. Our sales were up 40 percent this Christmas over the previous Christmas.”

Marianne Meyers, Macomb Mall’s general manager, said the mall and its tenants had the best holiday season “in recent memory.”

She speculated that community outreach with last year’s Guns N’ Hoses and this year’s upcoming Walk for Warmth and Relay for Life have been factors in the increased foot traffic as well.

Moving forward, she said the mall is focusing on redeveloping the portion that houses the main offices and formerly Silver Cinemas.

“This area down here at this end of the mall is our next area of redevelopment,” she said. “We’re working on plans for that.”

Meyers told C&G Newspapers in June that the mall has seen a steady increase in foot traffic since the renovation started in 2014.

“We’ll have customers that haven’t been here in quite a while that say, ‘I used to come to this mall as a kid,’ and they can’t believe the changes,” Meyers said. “The energy and the synergy here with the customers and tenants — it’s just so positive. It’s wonderful to see.”

Adkins said the mall’s “rebirth” has had a positive effect on economic investment in the surrounding area and the Gratiot corridor as a whole.

The city is in talks for three new projects in that area of the city, he said, though nothing has been finalized at this time.