From left, Briana Maratta, Maria Maratta, Dominic Maratta and Annalisa Weier Maratta are preparing to close their family-run business, Dominic’s Fine Jewelry, after 31 years of operation.

From left, Briana Maratta, Maria Maratta, Dominic Maratta and Annalisa Weier Maratta are preparing to close their family-run business, Dominic’s Fine Jewelry, after 31 years of operation.

Photo by Deb Jacques


Jewelry store owner rings in his store’s last hurrah

By: Eric Czarnik | Sterling Heights Sentry | Published November 12, 2019

STERLING HEIGHTS — Diamonds are forever, but businesses are not.

Dominic Maratta opened his shop, Dominic’s Fine Jewelry, in Clinton Township in 1988. In 2002, he moved his business to a much larger, 21,000-square-foot space next to Lakeside Mall in Sterling Heights. His wife and two daughters also took on jobs in the family business.

But now Maratta is looking forward to retirement, and his store is going out of business after more than three decades in the metro Detroit area. 

“We have been working in the community 31 years, manufacturing and selling jewelry, and we’ve been in the trade about 42 years. And so it’s kind of a happy thing and a sad thing,” Maratta, 55, said.  

“We are retiring. You put your time in, you retire. The sad thing about it is just the last couple weeks — our customers coming in and saying some emotional things to us. We’ve seen some customers crying that we’re leaving. It’s a sentimental thing.”

Since Oct. 25, the store has been holding a going-out-of-business sale, and the goal is to sell whatever is left of its inventory of wedding and engagement rings, gems and other jewelry. 

Annalisa Weier Maratta, Dominic’s daughter and the store’s marketing director, said it’s “definitely bittersweet” that her parents are retiring. But she is grateful that the business has been a special part of so many customers’ lives. 

Advances in technology gave customers a lot of control in customizing and building their jewelry online, she said. 

“We have custom-designed a lot of engagement rings and jewelry pieces throughout the years,”  she said. “(Customers) see the process step by step … from the renderings to the wax models to the final products.”

Maratta recalled some of the jewelry trends that have come and gone over the years, from the popularity of wearing lots of jewelry at once to the hotness of certain brands.

More enduring, he said, are the memories and the sentimental value that jewelry can hold. 

“Being in the business 40 years, my passion ... is what the jewelry means when it was given, the significance of it being carried down in the family,” he said.

Meanwhile, he noted how online shopping has changed the nature of business. He said malls aren’t what they used to be as a social hub, but he looks forward to what Sterling Heights has in mind for Lakeside Mall’s future.

“The city (is) making it more of a community environment with shopping and residential (properties),” he said. “They call it the Golden Corridor.”

And while Dominic’s Fine Jewelry will soon be gone, a type of gold will remain in the area, Maratta said — if you count The Halo, the golden ring sculpture on M-59, by Lakeside.

“You can call it a giant wedding band,” he said. 

Find out more about Dominic’s Fine Jewelry, 13810 Lakeside Circle in Sterling Heights, by visiting dominicsfinejewelry.com or by calling (586) 685-3152.

Call Staff Writer Eric Czarnik at (586) 498-1058.