Berkley’s Downtown Development Authority is promoting several events to get people involved with its businesses, including a holiday window display contest. One participating business  is the Artsy Umbrella.

Berkley’s Downtown Development Authority is promoting several events to get people involved with its businesses, including a holiday window display contest. One participating business is the Artsy Umbrella.

Photo provided by the Berkley DDA


Berkley, Ferndale DDAs continue campaigns to help local businesses

By: Mike Koury | Woodward Talk | Published December 18, 2020

 Another business participating in the Berkley DDA’s holiday window display contest is the  Yellow Door Art Market.

Another business participating in the Berkley DDA’s holiday window display contest is the Yellow Door Art Market.

Photo provided by the Berkley DDA

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BERKLEY/FERNDALE — The downtown development authorities of Berkley and Ferndale are looking to continue their shop local campaign pushes through the end of December and beyond.

Berkley’s DDA started in December its MerriMonth campaign, featuring several events meant to gather participation from residents and businesses.

This includes a Holiday Window Display contest, which runs until Jan. 18. Participating businesses are decorating their windows and residents can visit downtown Berkley’s Facebook page and vote in the photo album.

DDA Executive Director Jennifer Finney said there are three different categories that businesses can win: most creative window, people’s choice and best overall. The businesses that win most creative and people’s choice will receive $150, and the best overall will receive $300.

Until Dec. 31, the DDA is collecting donations for Gleaners Community Food Bank at Berkley Common, Sum Girls Boutique, Yellow Door Art Market and the VITRINE Gallery & Gifts.

Along with Main Street Oakland County, the DDA has been​ encouraging people to shop local. Through the entire month, the DDA will be awarding to shoppers $750 worth of Downtown Berkley Bucks that can be redeemed at select stores.

Finney said that to enter the contest, people can shop on Downtown Berkley’s ​virtual Main Street, shopyourmainstreet.com/oakland_county/berkley, or businesses’ individual sites and then email their receipts with a timestamp to ​mar keting@downtownberkley.com

Usually, Finney said, when they plan these events, they only go about a day or, at most, a week. But with an ongoing pandemic, this campaign to shop local is going on the entire month.

“We’re just trying to extend it a little bit to support all the business in Berkley,” she said. “With the giveaways that we are doing with the Downtown Berkley Bucks, people can obviously redeem those as soon as they get them. So the goal is to give as much support as we can to our businesses right now and even going to January and February.”

Finney also said they wanted to create some fun events, like the window decorating contest, that would last throughout winter. This includes a scavenger hunt that runs until Feb. 1; the first three people that complete the hunt will receive $50 in Downtown Berkley Bucks. Details on the event can be found at www.downtownberkley.com/downtown-berkley-winter-scaven ger-hunt.

“It’s one of the reasons why we extended our scavenger hunt until February,” she said. “It’s kind of past the holiday season. The holiday season looks a little bit different this year for everyone.”

The big focus of Ferndale’s DDA this season has been its shop local campaign called Unbox the Holidays. Organizers created an aggregate website at www.unbox theholidays.com that contains information about dozens of Ferndale businesses to help people shop online.

The DDA also has been promoting a program where if someone buys a $50 gift card, the buyer gets an extra $25 bonus gift card. Executive Director Lena Stevens said this will go until supplies last.

“We’re just really pushing shop local, find any way you can to spend any extra dollar locally, because it circulates in the economy more when you do that,” she said.

The gift card campaign will continue past the holidays, Stevens said.

“It’s been so successful,” she said. “At this point, we’ve sold, in less than two weeks, $10,000 worth of gift cards. So for a brand-new program, that’s been pretty awesome.”

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