RoseFest pieces are falling into place

By: Kevin Bunch | Roseville - Eastpointe Eastsider | Published March 25, 2015


ROSEVILLE — The weekend-long RoseFest event is still months away, but more details are emerging and plans are solidifying for the multiday festival at Veterans Memorial Park.

City Manager Scott Adkins said progress for the festival is “continuous, fast and furious” and that the organizers are trying to line up craft and food vendors, as well as entertainers and musicians.

“We’re also going to be sending out the information for the (June 21) Rose Parade within the next several days,” Adkins said. “Everything is filling in nicely, and it’s shaping up to be a very comprehensive weekend event.”

The event tentatively will start at 5 p.m. June 18 with “family night,” where a family of four will be able to get a pass for $50 to go on all rides for the evening. The midway should also be open, and opening ceremonies currently are set for 6 p.m.

The festival should reopen at 5 p.m. June 19 with a “classic car cruise-in” — classic car owners can bring their cars to park and hang out — beginning at 6 p.m., and potentially concerts in the park, Adkins said. The entertainers had not been selected as of March 16; Adkins said he still was reviewing performers and bands before seeing which ones they could book.

On June 20, the Roseville Gratiot Cruise will kick off at noon. Eastpointe’s Cruisin’ Gratiot event will start at 1 p.m., though that event is unaffiliated with RoseFest and its Roseville cruise counterpart, and its organizers have declined proposals to work together.

Roseville Gratiot Cruise Marketing Manager Amelia Hinds said the cruise organizers are in the middle of getting sponsors so that they can stretch the cruise from 10 Mile Road to 14 Mile Road along Gratiot.

Outside of scheduling and participating in events, Hinds said the cruise organization has limited involvement with RoseFest. The cruise moved its date to coincide with RoseFest as a way to support the city and to unify the local major events. Since June 20 was one of the few days available for the midway company, Hinds said they went with it.

“Looking at our history, we felt it was the best move at that point, and we felt it would be a significant positive impact with cruising in general,” Hinds said. “Even though we’re not working with the Eastpointe cruise for a collaboration, we would have a longer stretch of cruising.”

In the evening, Adkins said, Veterans Memorial Park will play host to a fireworks display around dusk.

On June 21, the festival will see the Rose Parade revived at 1 p.m. along Martin Road. Adkins said he is trying to finalize some other events for that last day, such as a pancake breakfast and a nondenominational service in the park. He said that a more detailed schedule for the entire event would be forthcoming as more details are finalized.

The festival is something of a combined effort from multiple groups, Adkins said. The Recreation Authority of Roseville & Eastpointe is handling the vendor sign-up for arts and crafts, and local service organizations are helping out, including the Lions Club, the Roseville Optimist Club, the Knights of Columbus, local veterans groups and Scout groups. Adkins added that the police, fire and other city departments are going to help put on the event.

“It’s truly a community festival in the truest form, from residents volunteering to community groups and church groups all across the board,” he said.

Early ticket sales for the midway are the primary funding mechanism for the event, Adkins said, with all-day ride wristbands on sale at Roseville City Hall. He said they would be available soon at the recreation center and at the Ram’s Horn restaurant at 29220 Gratiot Ave.

The organizers are seeking sponsors for the festival, and the vendors who sign up will bring in some revenue, too, he said.

Hinds said a number of the planned activities have happened in Roseville in the past, and she thought it was a good idea to have them brought back on the same weekend.

“A lot of the key players in Roseville want to see this successful, and believe that this is just the beginning of a new tradition,” Hinds said. “I think it has the potential to become really large, especially since this is just the first year. It has the potential to grow bigger than its parents.”

Adkins said the event has a Facebook page set up as “Roseville Rosefest.” He added that a website with more information should be available soon at