Pantone names ‘Living Coral’ 2019 color of the year

By: Sarah Wojcik | C&G Newspapers | Published December 28, 2018

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METRO DETROIT — Pantone recently announced living coral, a warm salmon hue with a golden undertone, as its 2019 Color of the Year.

The Pantone Color Institute, a consulting service that forecasts global color trends for brand identity and product development, has designated a color of the year to mirror the culture and mood of the world since 1999.

The latest selection is a response to the onslaught of digital technology and social media in daily life and jibes with the desire to form connections through authentic and immersive experiences.

Living coral “embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” according to Pantone.com.

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for living coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone living coral hit a responsive chord.”

Corie Conroy, president of First Impression Home Staging in Bloomfield Hills, said living coral is a cheery color that livens up living spaces.

“I just think there’s something very earthy about it, and it just feels very optimistic,” Conroy said. “It improves the mood when you walk into a room with this color. It’s a very happy color.”

She said the color pairs well with shades of blue for a tropical feel, as well as light grays or other neutrals to provide a pop of color.

“It could act as an accent wall,” she said. “A set of dining chairs would be beautiful in this color, or it could be used in pillows or drapery.”

As a scuba diver, Conroy said she sees living coral predominantly around sea beds, which serve as a refuge for many different types of ecosystems.

“I think it kind of goes along with the theme of starting off the new year with such a bright color, and using it as an accent in bedding and chairs and walls, I think it really fits along with what we’re focusing on in our world today,” she said.