Subaru promotes smarts with school science campaign

By: Eric Czarnik | C&G Newspapers | Published August 15, 2018

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METRO DETROIT — With the new school year on the horizon, local Subaru dealerships in the metro Detroit area are embarking on a campaign this month to help make students smarter in science.

The Subaru Loves Learning campaign to donate books and school supplies is part of a joint effort with the American Association for the Advancement of Science. More than 500 Subaru retailers are expected to take part nationwide.

According to David Mendiola from Hodges Subaru in Ferndale, his dealership is participating in the campaign and
is working with University High School
in Ferndale.

“Most of our employees are from Ferndale and the surrounding metro Detroit area, so we feel it is our responsibility to give back to the community that has been our home for the past 40 years,” Mendiola said.

Mendiola said teachers on average spend around $500 of personal money every year to pay for classroom supplies, and Subaru Loves Learning could help ease that burden.

“We are proud as a dealership to be involved in this program that allows us to provide better educational tools in the field of science for these students,” he said.

“Education is so important to the development of young adults and children, who would we be if we didn’t try to improve that education for the generations to come?”

The campaign lets Subaru dealerships help a local school in August by asking customers to donate a science book in their name. The donor may write an encouraging message on a bookmark that will go inside the donated book. The science books are selected from a list approved by the AAAS.

The dealerships will also have donation collection boxes where people  may drop off school supplies like backpacks, notebooks and pencils.

Andrew Sergent, marketing director for the Sellers Auto Group, said Sellers Subaru in Macomb Township has teamed up with Donald J. Yacks Elementary School in Harrison Township for the learning campaign. 

He said it’s great to see the reactions from teachers and students, and he estimated that the dealership’s efforts result in around six to seven boxes of donated books each year.

“Sellers Subaru has donated hundreds of books over the past five years, and we really cherish the ability to do so,” he said. 

“Ron Redfern, our general manager, is a very strong advocate for the well-being of our local Macomb community, and we really enjoy this program in particular because of the positive impact it makes, encouraging kids to learn and read.”

 For more information about Hodges Subaru in Ferndale, visit or call (248) 547-8800. Sellers Subaru in Macomb Township may be reached by visiting or by calling (586) 203-4800.

The Subaru Loves Learning campaign may be found by visiting Learn more about the American Association for the Advancement of Science by visiting