Store at Somerset Collection that offers all things Detroit reopens

By: Terry Oparka | Troy Times | Published March 30, 2011

 Kelly Breckinridge, store manager of the Detroit Shoppe at Somerset Collection, takes a break with store mascot and Detroit dog Killian, 12, rescued from the Detroit Humane Society.

Kelly Breckinridge, store manager of the Detroit Shoppe at Somerset Collection, takes a break with store mascot and Detroit dog Killian, 12, rescued from the Detroit Humane Society.

Photo by Deb Jacques

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TROY — You can buy Better Made snacks, Faygo and Vernors soft drinks, Germack peanuts and pistachios, American Coney Island kits, Sanders sweets, Pewabic Pottery pieces, and a local rocker’s beer all in one place — and make a difference in the lives of metro Detroiters.

The Detroit Shoppe, located at Somerset Collection North, opened for the first time last fall and closed in early January. It has reopened with new items and the same focus — to raise funds for local charities and awareness of Detroit’s cultural, sports and iconic gems.

A portion of the profits from merchandise sold will be donated to two selected local nonprofit agencies each month. Proceeds from profits of items from such Detroit venues as the Charles H. Wright Museum of African American History, the Detroit Historical Museum, the Detroit Institute of Arts, the Detroit Symphony Orchestra, the Michigan Opera Theatre, the Motown Museum, The Henry Ford, The Parade Co. and the Detroit Zoo will be donated back to those institutions.

Linda McIntosh, director of marketing for Somerset Collection, said the Detroit Shoppe raised $550,000 for local charities and the arts when it was previously open.

“All our partners have introduced new product lines,” she noted.

Those include the Detroit Lions, Red Wings and Tigers; the TV show “Detroit 187”; Eastern Market; Fathead; Avanti Greeting Cards; Little Caesars; Velvet Peanut Butter; and Valentine Vodka.

New this time, Detroit Pedal Bike Co. will offer a hand-made custom children’s bicycle for sale at the shop. The cost is $2,000, but less-expensive versions will be available.

Company owner Eric Georges also owns and operates Voodoo Choppers, based in Clinton Township. He’s been featured on the Discovery Channel’s “Biker Build Off.”

Georges has built custom motorcycles for 12 years; he built the pedal bike first for his daughter Chase, then decided to launch it as a new product line.

He decided to launch it at the Detroit Shoppe because he likes what the store is all about.

“This is exactly what Detroit needs right now,” Georges said.

Somerset Collection will also once again offer free shuttles from the Detroit Shoppe to various Detroit venues. People pay for their own purchases and admittance into the venues. Visit www.detroitmovesme.com or call (248) 816-5470 for information. Somerset Collection is located at Big Beaver and Coolidge in Troy. For mall hours, visit www.thesomersetcollection.com.

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