Lonnie, center, and Tim Windfield, right, and partner Natalie Matichuk, left, make healthy drinks at Family Nutrition in Roseville.

Lonnie, center, and Tim Windfield, right, and partner Natalie Matichuk, left, make healthy drinks at Family Nutrition in Roseville.

Photo by Patricia O’Blenes


Small Business Saturday encourages shopping in Roseville, Eastpointe

By: Maria Allard | Roseville - Eastpointe Eastsider | Published November 22, 2021

 Family Nutrition regular customer Gye Gordon enjoys a Brownie Batt shake.

Family Nutrition regular customer Gye Gordon enjoys a Brownie Batt shake.

Photo by Patricia O’Blenes

 Don’t forget to shop at local spots, like Family Nutrition in Roseville, on Small Business Saturday, set for Nov. 27 this year.

Don’t forget to shop at local spots, like Family Nutrition in Roseville, on Small Business Saturday, set for Nov. 27 this year.

Photo by Patricia O’Blenes

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ROSEVILLE/EASTPOINTE — Julia Staniszewska, owner of Julia’s Treasures From The Earth, is ready for Small Business Saturday on Nov. 27.

Small Business Saturday is held on the Saturday after Thanksgiving to encourage people to shop at local, independent businesses.

For starters, most of the Julia’s Treasures From The Earth merchandise will be on sale not just Saturday, but also on Friday, Nov. 26, and Sunday, Nov. 28. Located at 28701 Utica Road in Roseville, Julia’s Treasures From The Earth stocks a large variety of stones, fossils, crystals, beading, gems and minerals.

Julia’s Treasures From The Earth is a spot to find gemstones, rings, bracelets, necklaces and earrings, trinkets and more. Many of the products are known to bring a sense of calmness to all who hold them.

“If being around rocks makes people happy, it’s better than taking a pill,” Staniszewska said. “People are trying to find inner peace in this crazy world.”

Small Business Saturday helps encourage people to frequent their local mom-and-pop shops.

“Most people want to do the big places,” Staniszewska said. “Small Business Saturday makes people more aware of us. There are still many businesses that are not corporate. We’re the ones struggling.”

To prepare for the weekend, Staniszewska ordered extra stock, even making a few trips south to acquire more merchandise. The store will offer a number of sales all weekend long.

As the Christmas season gets underway, Macomb County has kicked off its fifth annual Shop Local Macomb campaign. The initiative asks shoppers to give business to independently owned and operated establishments. In return, participants can enter into a drawing to win one of ten $150 gift cards donated by First State Bank. Grants in the amount of $1,000 will also be awarded to 10 randomly selected small businesses.

To enter, participants can snap a picture of themselves shopping with a local retailer until Dec. 5 and submit the entry on MakeMacombYourHome.com. Shoppers can then share the images on Facebook or Twitter using the hashtag #ShopLocalMacomb. Businesses highlighted by consumers through photos will be automatically entered to win a $1,000 grant. Winning shoppers and businesses will be randomly selected Dec. 6.

Shop Local Macomb is coordinated by the Macomb County Department of Planning and Economic Development with support from the Sterling Heights Regional Chamber of Commerce, the Macomb County Chamber of Commerce, the Eastpointe-Roseville Chamber of Commerce, the Romeo-Washington Chamber of Commerce, the Richmond Area Chamber of Commerce and the Anchor Bay Chamber of Commerce. First State Bank provides the gift cards.

“The entire county is working together on Shop Local Macomb,” Eastpointe-Roseville Chamber of Commerce Executive Director Linda L. Weishaupt said. “With the way things are going with the supply chain, it’s important to support local business. We’ve been working on the program for several years. They really appreciate the support.”

For those who might need a break from shopping, baking or decorating on Small Business Saturday, head on over to Family Nutrition, 28722 Utica Road in Roseville, for a healthy energy drink. Lonnie and Tim Windfield opened the business in August, and the Eastpointe-Roseville Chamber of Commerce held a ribbon-cutting Nov. 9.

“This is a great way to get that energy,” Lonnie said. “People are going to need that energy if they have to work and what not.”

As a special treat, Family Nutrition will be open from 10 a.m. to 1 p.m. on Thanksgiving Day, Nov. 25.

“That’s for the people who need that pick-me-up energy before they start cooking,” Lonnie said.

The Windfields, who have six children, hadn’t planned on opening Family Nutrition. But after working at Nutrition Club in Oakland County, Lonnie — a 2004 Roseville High School graduate — wanted to bring that same kind of atmosphere to Roseville.

“We wanted to be close to home,” Lonnie said. “We wanted to give back to the teachers and community that is so close to us.”

Stopping in at Family Nutrition could also give patrons the opportunity to unwind and relax during the Christmas season. It’s a gathering place to chill with a coffee, tea bomb, shake or energy drink.

“I love making people feel at home. People can come in here and relax,” Lonnie said. “We wanted people to just come in and feel comfortable.”

Helping the Windfields is staff member Natalie Matichuk. Lonnie said it was “a lengthy process” to get the new business off the ground.

“There are a lot of steps you have to follow, but in the end, it’s worth it,” Lonnie said, adding that the Macomb County Health Department was supportive. “The city officials have been super spectacular. I can’t complain.”

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