Shelby Township Library adds value to its library cards

Library hopes program increases number of cardholders

By: Joshua Gordon | Shelby - Utica News | Published June 11, 2018

 The Shelby Township Library has partnered with Emagine movie theaters to offer cardholders discounted movies on Wednesdays at the Macomb Township and Rochester locations.

The Shelby Township Library has partnered with Emagine movie theaters to offer cardholders discounted movies on Wednesdays at the Macomb Township and Rochester locations.

Photo by Joshua Gordon

SHELBY TOWNSHIP — When kids are out of school for the summer, they may get restless sitting at home. The movies can be a great activity, but it can be expensive for tickets and snacks.

Well, if you have a Shelby Township Library card, the whole family can go to the movies for cheaper on Wednesdays through the rest of 2018 and get popcorn to go with the flick.

Shelby Township Library Director Katie Ester said that the library has partnered with Emagine Entertainment to allow cardholders to get a movie ticket and a small popcorn for $8 on Wednesdays throughout the year. The deal is good at the Rochester and Macomb Township Emagine movie theaters.

“Lots of people over the summer see movies — with the blockbuster movies, and parents are looking for something reasonably priced to do with their kids that are out of school to keep them busy,” Ester said. “The library does a ton of programming inside the library, and this was an easy way to make the library card even more valuable outside of it.”

Ester said she heard about the program from the Rochester Hills Public Library, which had entered into a similar partnership. Shelby Township is the second library in Macomb County to partner with Emagine, after the Fraser Public Library.

The library had to make a flyer that had both the library and Emagine logos on it, as well as the program information, and have it approved by Emagine to be circulated or put up in the library.

The deal is good for any movie on Wednesdays at any time and for all ages. Ester said she hopes this partnership is another way to get people into the library and signed up for library cards.

“If we can get people in to get cards because of this, then they can take advantage of the discount and take advantage of awesome programming we do throughout the summer,” Ester said. “We have been hyping this on Facebook and people are sharing it a lot.”

Dale Jaslove, director of business development and community outreach with Emagine, said that the company has partnered with several communities across Macomb and Oakland counties, as well as with the Detroit Public Library. In Macomb County, he expects libraries in Harrison Township, Ray Township and St. Clair Shores to follow suit, although they may be on different nights than Shelby Township and Fraser.

Jaslove said that as they were looking for different ways to do community programs, libraries were an obvious partner.

“During the weekdays, our movies are a little slower, so we wanted to give an opportunity to give a better value during the week,” he said. “We think working with libraries, this is a great offer for their members, and collaborating, I think we can end up offering a lot of programs that mean a lot to the community.”

Ester said she and other library directors met with Jaslove recently to discuss other ways to partner for the benefit of the communities. One idea that is in the works is a book club and movie club where the club reads a book with the library, watches the tie-in movie at the theater, and then a library director would hold a discussion at the theater afterward.

Jaslove said one of the reasons he wanted to partner with Ester and other library directors is because they come up with creative and innovative ways to offer programing to the community. For Ester, she said this is the next step in evolving programming at the library.

“We think there are a lot of ways we can go back and forth and provide good opportunities for public libraries,” Ester said. “I think we all have a finger on the pulse of what libraries are looking for, and that is imaginative and out-of-the-box programming.”