Sales abound in downtown Rochester

By: Mary Beth Almond | Rochester Post | Published June 30, 2015

 The 60th annual Sidewalk Sales will come to downtown Rochester June 9-11.

The 60th annual Sidewalk Sales will come to downtown Rochester June 9-11.

Photo provided by the Rochester Downtown Development Authority


ROCHESTER — Everyone loves a good sale, which is why the city’s annual Sidewalk Sales have remained a staple over the years, Rochester Downtown Development Authority Executive Director Kristi Trevarrow said.

“The thing about Sidewalk Sales is it’s iconic to downtown. If you have ever been to Rochester, if this is your town, during Sidewalk Sales you are going to see everybody that you know,” Trevarrow said. “It’s our oldest event that we do, and I don’t ever see it going away. People just adore it. It’s sort of like our own little version of a homecoming. Everybody always comes back downtown for Sidewalk Sales.”

The 60th annual Sidewalk Sales, organized by the DDA, take place from 10 a.m.-9 p.m. July 9 and 10, and from 10 a.m.-6 p.m. July 11 along Main Street and various side streets in downtown Rochester.

The event, which goes on rain or shine, always draws big crowds, according to Trevarrow.

“Over the three days, in a good weather year, we easily get 30,000 people here. It’s a steady stream of people circulating downtown,” she said.

“It’s become a community staple and is something that people look forward to every year,” DDA Events Coordinator Stephanie Hellebuyck added. “It’s also a great way to get to know some of the businesses down here.”

Each year, downtown merchants set up goods on tables and racks under tents along the sidewalk for the event.

“Some merchants bring in merchandise that is specifically for the Sidewalk Sales — things that are fun pick-me-up items. Others actually have things on sale that they actually had in their store that they are pulling right out onto the sidewalk. Others put out a small table, but they are trying to entice you to come in and see the rest of the things that are on sale,” Trevarrow explained.

Kids will once again be entertained with a variety of activities on Main Street, including spin art from noon-3 p.m. in front of Mr. B’s Food & Spirits all three days, face painting from noon-3 p.m. and musical entertainment from 6-8 p.m. outside Twinsite Optical on Thursday and Friday, and a chalk artist from 6-8 p.m. outside Sweet Island Yogurt on Friday. Rochester Explorers Club registration will be offered all three days at the DDA booth at West Fourth and Main.

“It’s a great event for younger families to meet up at because we do offer the children’s activities throughout, and I know a lot of businesses tie in some sort of children’s activity, too. I know Sanders always has a balloon artist there, and other businesses have things like temporary tattoos,” Hellebuyck said.

For more information, call (248) 656-0060 or visit