Merchant windows to transform into classic movie scenes

By: Mary Beth Almond | Rochester Post | Published September 27, 2016

 Image provided by the Rochester Downtown Development Authority

Image provided by the Rochester Downtown Development Authority


ROCHESTER — The public will get a chance to relive scenes from their favorite classic movies during the Rochester Posed event.

The fourth annual event invites downtown Rochester businesses to turn their storefront windows into live mannequin displays modeled after classic movies 7-9 p.m. Oct. 6.

“We have everything from Harry Potter to Forrest Gump to Marilyn Monroe, so it will be a good mix,” said Stephanie Hellebuyck, events coordinator for the Rochester Downtown Development Authority.

The windows of the nearly 20 participating businesses will be covered in paper the morning of the event. At 7 p.m., the paper will be pulled off and the mannequins will be revealed. Live mannequins of all ages will pose perfectly still in the windows and storefronts, depicting different classic movies, 7-9 p.m.

“We always get a large crowd to come down to see it,” Hellebuyck said. “It’s a great family-friendly event to come down to see.”

This year, the public is invited to choose a winning window via text voting, which will be open 7-10 p.m. Hellebuyck said each participating business will have a special code in its window for people to use to vote. The top three windows, which receive certificates and bragging rights, will be announced Friday, Oct. 7.

“The businesses put a lot of time and effort into Rochester Posed, from finding their models to creating their backgrounds to getting all their stuff for their costumes, so a lot of time and preparation is spent on it … and the models are pretty dedicated to stay still in the windows for two hours,” she said.   

This is the first time The Home Bakery will participate in the event.

“It’s a great event, and we have really enjoyed looking at other merchants’ windows during Rochester Posed,” said the shop’s creative director, Darin Asselin.

Asselin said The Home Bakery team plans to craft a Harry Potter-inspired window, encompassing a few of the films in the series, with a main focus on the Great Hall.

“This seems — if I am being honest — a little easy for us,” Asselin said with a chuckle. “It’s going to be a lot of fun. Of course there are challenges — obviously, making candles float creates a challenge,” Asselin said.

Prior to and following the event, the crowd is invited to shop and eat at the downtown businesses.

For a complete list of participating businesses, visit Maps will be available in participating businesses in the weeks leading up to the event. Rochester Posed is presented by Buffalo Wild Wings and downtown Rochester.