Meadow Brook Music Festival changes its name

By: Linda Shepard | Rochester Post | Published February 10, 2016


ROCHESTER HILLS —Meadow Brook Amphitheatre is the new name of Meadow Brook Music Festival.

“The venue has great history and has played host to some of the best emerging superstar talent,” Dennis Mannion, Palace Sports and Entertainment president, said in a statement. “This rebrand further defines its true identity as one of the premier, intimate venues in the region.”

Palace Sports and Entertainment has partnered with Oakland University to manage, market and book the 7,700-capacity amphitheater on the OU campus, south of Walton Boulevard and west of Adams Road, since 1994.

Confirmed artists for the Meadow Brook Amphitheatre 2016 summer concert season are British rock band The 1975, Canadian rocker Bryan Adams, musical duo Twenty One Pilots and singer/songwriter Ray LaMontagne.

According to Oakland University archives, Meadow Brook Music Festival was founded in 1964 as an outdoor setting for classical music by the Detroit Symphony Orchestra. Through subsequent years, programming has diversified, featuring a wide range of musical talents, including dance and theater performances.

Under the management of Palace Sports and Entertainment, the venue has upgraded its sound and electrical systems, increased seating capacity and added a larger marquee. Today, people of all ages are invited to experience a variety of performance arts, including dance troupes, solo artists, rock bands and family shows.

Last summer’s concert season included performances by Tony Bennett, with Lady Gaga; Robert Plant; Lenny Kravitz; O.A.R.; and comedian Jim Gaffigan, along with emerging stars Hozier and Lindsey Stirling.

“Meadow Brook Amphitheatre is the perfect boutique setting for emerging talent and artists seeking a venue that provides a close personal feel for fans,” Adam Schneider, Palace Sports and Entertainment vice president, said in a statement. “The acoustics, setting and size make Meadow Brook a great location for performers to strengthen their brand and build for larger engagements.”

Signs at the amphitheater will be changed to reflect the new name, along with the new logo and design templates.

“We are pleased to continue our partnership with Palace Sports and Entertainment,“ OU President George Hynd said in a statement. “The Palace has proven to be a national leader in the entertainment industry, attracting a diverse array of top emerging acts while managing and maintaining Meadow Brook to the highest standard as a best-in-class amphitheater. The partnership has been an