The Maple Theater in Bloomfield Township is back to hosting audiences after several months shuttered by the COVID-19 pandemic. Moviegoers line up to get snacks ahead of showtime at the theater June 3.

The Maple Theater in Bloomfield Township is back to hosting audiences after several months shuttered by the COVID-19 pandemic. Moviegoers line up to get snacks ahead of showtime at the theater June 3.

Photo by Patricia O’Blenes


Maple Theater celebrates reopening with fundraiser for local kids

By: Tiffany Esshaki | Birmingham - Bloomfield Eagle | Published June 8, 2021

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BLOOMFIELD TOWNSHIP — Most of us have spent the past year cooped up at home streaming endless marathons of movies and television shows.

Small screens have kept us occupied, sure. But it lacks the experience that comes with heading out to a theater and taking in a movie the way it was meant to be seen.

Slowly but surely, guests are making their way back to the cinema. The numbers aren’t as strong as they were before the COVID-19 pandemic began, but the Maple Theater in Bloomfield Township is definitely back in business.

“We’re so happy to see patrons returning to the Maple Theater,” Jon Goldstein, the owner of the Maple Theater, said in an email. “We see attendance increasing. People are excited to go out again, and the experience of sharing a wonderful film on the big screen with others is something that has been very much missed. Plus, nothing beats movie theater popcorn.”

Maple Theater Manager Ruth Daniels said the venue is especially busy on Thursday evenings for their signature “Secret Cinema” events. The weekly event offers tickets at a discounted price, and a special question-and-answer session with a film expert afterward to discuss some of the film’s history and context. The only catch is audiences don’t know what movie they’ll see until the projector starts rolling.

Knowing unique events set his film house apart from other theaters, Goldstein was pleased to welcome Variety the Children’s Charity of Detroit over this week for a movie fundraiser Friday, June 11.

Guests can enjoy a special premiere of the highly anticipated new release “In the Heights,” a cinematic take on Lin-Manuel Miranda’s famed broadway show. For the $100 ticket price, the audience will enjoy the flick along with an outdoor dinner from Detroit’s American Coney Island and Como’s restaurant in Ferndale.

Proceeds from the evening will benefit Variety, which includes the organization’s program called Variety Feeds Kids. The effort serves weekend meals to 1,600 elementary students in the Pontiac School District in partnership with the Oakland County Sheriff’s Office.

“We are so pleased that we are raising money for Variety and Variety Feeds Kids,” Goldstein said. “Variety Feeds Kids makes sure the basic need for food is met and has a weekly commitment that shows the kids they care.”

Variety Executive Director Michelle Murphy said she’s excited to get back to in-person fundraising events. During 2020 it became tough to raise the dollars needed to keep the nonprofit going — and with schools closed most of the year, their resources became more important than ever to local families.

“We are thrilled to welcome supporters back to events as we raise awareness and essential funds for Variety core programs serving children,” Murphy said in an email. “After such a challenging year for all, we know that together we will continue to make an incredible difference for children in need.”

Dinner begins at 5 p.m. Friday, but attendees can select a movie screening time of 6:30 p.m., 7:30 p.m. or 8:30 p.m. and arrive prior to that time for dinner.

“This should be a fun night. We cannot wait to welcome people back to the Maple with a great event,” Goldstein added.

Tickets cost $100 each for the “In the Heights” movie fundraiser to benefit Variety the Children’s Charity of Detroit. To purchase tickets or find out more, guests can visit themapletheater.com or call the box office directly at (248) 855-9091.

The Maple Theater is located at 4135 Maple Road in Bloomfield Township.

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