Pinspiration, located at 2733 Coolidge Highway in Berkley, opened earlier this year amid COVID-19 shutdowns.

Pinspiration, located at 2733 Coolidge Highway in Berkley, opened earlier this year amid COVID-19 shutdowns.

Photo by Deb Jacques


Ferndale, Berkley shops prepare for Small Business Saturday

By: Mike Koury | Woodward Talk | Published November 22, 2021

 Berkley resident Sue Fiorello shops inside the Green Daffodil Nov. 13.

Berkley resident Sue Fiorello shops inside the Green Daffodil Nov. 13.

Photo by Deb Jacques

 Erin McClaine, a “muse” at Pinspiration, provides assistance to those looking to make something at the do-it-yourself craft shop. Behind her are paintings that clients can choose to re-create.

Erin McClaine, a “muse” at Pinspiration, provides assistance to those looking to make something at the do-it-yourself craft shop. Behind her are paintings that clients can choose to re-create.

Photo by Deb Jacques

 The owners of the Green Daffodil, located at 624 Livernois St., Suite 400, in Ferndale are ready for Small Business Saturday, which will take place Nov. 27.

The owners of the Green Daffodil, located at 624 Livernois St., Suite 400, in Ferndale are ready for Small Business Saturday, which will take place Nov. 27.

Photo by Deb Jacques

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FERNDALE/BERKLEY — Small Business Saturday is soon approaching, and local businesses are preparing for the apex of the holiday shopping season.

Small Business Saturday, an event centered on getting customers to local businesses as opposed to big, name-brand stores, takes place Nov. 27, the day after Black Friday.

Jenna Hance, the owner of the Berkley-located business Pinspiration, is one owner getting ready for the big shopping day. Pinspiration is a do-it-yourself crafting studio that customers can come into and make their own craft projects to take home.

“Having a space like Pinspiration in a community like Berkley has been really special,” she said. “Especially coming out of the shutdowns with COVID, we are giving people the space to safely connect and get really creative with one another. What I love about having a space where people are able to come together is just the laughter and creativity that is generated here. People make really great projects, but they’re also having a great time together.”

Pinspiration opened earlier this year in the city on Memorial Day weekend. The business could operate at only 50% capacity at that time.

Because it still was in the middle of COVID-19 restrictions, Hance doesn’t know how much of an effect the pandemic had on the business because she has no frame of reference to operate any other way.

Hance said what she has found when her customers come in is how grateful they are to have a space to come and make something or hang out.

“They’ve always really recognized how hard it is to stay open during a pandemic,” she said. “We’re seeing a lot of people coming in to make gifts for others, especially making gifts for grandparents, but I’m also seeing a lot of groups coming together for holiday celebrations and coming together at Pinspiration to make crafts together and celebrate the end of another difficult year.”

A co-owner of the Green Daffodil in Ferndale also is excited for Small Business Saturday.

The Green Daffodil, owned by Siouxsan Miller and Anne Simonetti, has been in Ferndale for 13 years and makes by hand soy candles, lip balms, soaps, lotions, and other bath and body products. In addition to selling these products in its retail store, the business also sells products such as kitchenware, stationary and holiday decor.

Miller said she believes small businesses set the personalities and cultures of their cities.

“As a small business owner, we can uniquely change and be flexible in the community, like what the community’s needs are and so on and so forth,” she said. “Whereas corporate (businesses), they just have a corporate look that has been boiled down to not very much personality throughout the country. Whether it’s a restaurant or a gift shop or whatever, we kind of set the personality.”

Every day is different for a small business owner, Miller said, and with the pandemic, it added extra obstacles and hurdles that the shop had to face, such as supply chain issues and keeping the environment safe for customers.

Miller said she and Simonetti approached the situation as one where they didn’t think about what they couldn’t do during that time, but what they could do.

“It’s definitely added to our workload, but … we’ve risen to the challenge,” she said.

Miller’s advice for people shopping during the holiday season is that if they see something and they want to get it, they should buy it when they see it because it might not be in stock later, as many businesses have been dealing with supply chain issues, including the Green Daffodil.

“It’s not necessarily that we want everybody to shop early, but we can’t restock,” she said. “There is no restocking this year. For us, we’re still getting … holiday merchandise that I ordered in March. All retailers are in that same boat where we didn’t get what we had ordered.”

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