Bob Gors, co-owner of Wild Birds Unlimited in Macomb Township, said that the beginning of November through Christmas Eve is the busiest time of the year for the store.

Bob Gors, co-owner of Wild Birds Unlimited in Macomb Township, said that the beginning of November through Christmas Eve is the busiest time of the year for the store.

Photo by Patricia O’Blenes


Entrepreneurs in Macomb Township speak as Small Business Saturday approaches

By: Alex Szwarc | Macomb Township Chronicle | Published November 23, 2021

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MACOMB TOWNSHIP — With Small Business Saturday quickly approaching, local entrepreneurs are hoping customers will patronize their shops. But not just on Nov. 27.

Wild Birds Unlimited is one such business, a store that specializes in bird seed, bird feeders and other bird-feeding supplies.

Bob Gors and his wife, Pam Gors, co-own Wild Birds Unlimited in Macomb Township. The business is located at 20241 Hall Road, west of Heydenreich Road. It opened along M-59 seven years ago.

“We are the first Wilds Birds Unlimited in Macomb County,” Bob Gors said. “We are the largest backyard bird feeding franchise in the U.S.”

When asked about the importance of Small Business Saturday, Gors said he wants folks to realize that Amazon is not the answer for everything.

“With online ordering places, all you’re doing is looking at a screen and ordering something, but if you have questions to ask, who are you going to ask?” he said. “You can’t go to the big box stores if you have questions on buying bird food.”

Gors added that having small businesses with the local expertise and knowledge that someone can answer a question is what it’s all about.

“If everything were to close up and be online, then you’re just ordering stuff and if you don’t like it, you send it back,” he said.

Gors acknowledged that the beginning of November through Christmas Eve is the busiest time of the year for his store.

This year, like last year, the business will spread a Small Business Saturday sale over 10 days.

“We’re not going to have one day specific for Black Friday or one day for Small Business Saturday,” Gors said.

While most products at the Macomb Township store are made in the U.S., Gors said some materials may come from overseas and are on backorder because of international shipping issues.

Speaking about the public perception of small businesses, Gors said last year, people were staying home and business was phenomenal.

“People who either fed the birds in the past but stopped for whatever reason, or people who have never done it and wanted to, they picked up the hobby,” he said. “We’ve been very busy.”

He noted the target audience — which used to be women between 35 and 60 with a degree and higher income — is changing.

“As time goes on, we’re now having younger couples getting involved,” Gors said. “People who want to be outside. Our demographic is changing.”

Gors said store owners go through a vetting process with the franchise and have experience feeding birds in their backyard.

“Local businesses create a distinct sense of place for each of Macomb’s 27 municipalities,” said Vicky Rowinski, Macomb County Planning and Economic Development director. “It’s important to support these establishments, especially during the holiday season, so they can continue to make our community a great place to live, work and play.”

Regarding staffing, Gors said his staff of four is extremely well trained.

“We take time to explain things to different people,” Gors said. “People come in with ideas of what they want to set up in their backyard with this type of food. If we feel it’s not the right thing for them, we’ll let them know. We don’t try to sell them something we want them to have; we want to sell them what they need.”

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