Eastpointe requests new logo design

By: Kevin Bunch | Roseville - Eastpointe Eastsider | Published February 9, 2016

File photo


EASTPOINTE — The City Council during its regular meeting Feb. 2 asked design company Poggemeyer to return to the drawing board and come up with new city logo designs.

The City Council decided that none of the design company’s current proposals fit what council members want to see in a new logo, as the proposals involved little more than tweaks to the existing one. None of the proposals took into consideration the comments from public meetings, Councilman Cardi DeMonaco said.

The city logo currently includes a house, a church, a couple on a bench, trees, and silhouetted adults and children. City Manager Steve Duchane said all that detail makes it difficult to render on items like garbage cans.

“Right now this logo is challenging,” Duchane said. “It’s easier with electronic assistance, but when you go to apply it to a fixed thing — we couldn’t put it on trash cans because it’s too intricate.”

He said he would personally like to see something that is easier to reproduce.

Eastpointe resident Shirley Lappi said she is concerned about what the old logo says about the community today. She said the focus on one type of family — with a man, a woman and two children — ignores the reality of modern families, which can include single-parent homes.

Lappi added that she is a devout churchgoer, but also feels that having one on the logo can be “demeaning” to people who follow other religions or are not religious at all. She instead suggested putting in the clock tower at Nine Mile and Gratiot.

“I chose Eastpointe after moving from Massachusetts because I liked the community,” she said. “The way it’s proposed doesn’t say anything about us being a forward-thinking community.”

Another resident, Walter Jakubiec, said the city should not make a big deal out of the logo, and that there is “no way” that a single logo could feature every type of person and family that lives there. He argued that money should instead be spent fixing roads and infrastructure.

Duchane said that the state is financing the logo design process as part of the city’s “redevelopment ready” designation to help promote the community, and that no city dollars are going toward the effort.

DeMonaco said the feedback he had gotten suggested replacing the church with something related to the school system. Councilman John Marion suggested replacing it with the old Halfway Schoolhouse on Nine Mile, west of Gratiot, though he cautioned against putting in too many objects on the logo.

“I think we’re trying to get too many things into a small space,” Marion said. “We’re doing a book on a stamp.”

Mayor Suzanne Pixley said that when the logo was designed in 1975, the church was designed to represent the city’s four major historic churches, which were landmarks at the time, rather than an endorsement of any specific religion.

“It wasn’t to say everyone is absolutely religious; it was a historical landmark,” she said.

Pixley said the city will end up spending some money over time, as once a new logo is decided upon, the city will phase it in over time on vehicles, equipment, the city website and other items.

Resident Jeffrey Lubeck said he had heard in a previous session that the couple on the bench represent grandparents, and the church a city landmark, but he feels that if each of those items needs an explanation on what they mean, they may be “missing the point.”

Mayor Pro Tem Michael Klinefelt said that based on discussions he had seen on Facebook, the city may also consider changing the tagline on the logo from “A Family Town” to “Gateway to Macomb.”

The city had no timetable on when the next samples would be ready.