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Donation supports wishes of 15 children via The Rainbow Connection

By: Mary Beth Almond | Rochester Post | Published January 29, 2020


ROCHESTER HILLS — A $100,000 donation to The Rainbow Connection will grant the wishes of 15 Michigan children who have been diagnosed with life-threatening medical conditions.

Tim Easterwood, the co-founder and co-CEO of BonusDrive LLC, said he learned about the organization after his daughter participated in a charity event for The Rainbow Connection.

Easterwood, a father of five, said The Rainbow Connection’s mission hit close to home because two of his own children have battled life-threatening medical conditions.

“My two youngest children had major heart issues and had open heart surgery when they were younger, so I always wanted to make contributions to child-based charities,” Easterwood said.

The donation will sponsor the wishes of 15 wish children and will support a special reveal party where the families of the 15 children will enjoy dinner and fun activities and get to meet the Easterwood family. The reveal party will be held Monday, Feb. 10, at Club Venetian in Madison Heights.

Easterwood said he hopes the event will spread awareness of the important work The Rainbow Connection does for Michigan children and will encourage others to follow his lead in sponsoring wishes for children.

George Miller, the executive director of The Rainbow Connection, said Easterwood has supported the nonprofit’s mission for years.

“His generosity continues to amaze us. With the help of individuals like Tim, we are able to live up to our promise that no child in need of a wish will ever be turned away or made to wait,” Miller said in a statement.

The Rainbow Connection was recently gifted $2,700 by Community Choice Credit Union. The funds were raised in connection with a new member promotion. The Rainbow Connection was the recipient of funds matched at the Royal Oak, Troy, Farmington Hills, Southfield, Milford and New Hudson member centers.

“We’ve had a great relationship with Rainbow Connection over the years and are honored to play a role in helping them grant wishes to children in need,” Jeremy Cybulski, the community engagement manager at Community Choice, said in a statement.

Founded in 1985 by the late L. Brooks Patterson, the longtime Oakland County executive, The Rainbow Connection is a nonprofit organization dedicated to granting wishes to Michigan children with life-threatening medical conditions. A special bedtime story by Mickey Mouse at Disney World, seeing volcanoes in Hawaii, visiting haunted castles in Europe and meeting the president of the United States — The Rainbow Connection has never turned a wish away. To date, the nonprofit has granted more than 3,600 wishes to children.

The Rainbow Connection, which receives no federal funding, accepts financial donations via

For more information, call (248) 601-9474 or visit