Commission approves new Mount Clemens brand

Moves ahead with marijuana ordinance

By: Alex Szwarc | Mount Clemens - Clinton - Harrison Journal | Published September 21, 2021

 On Sept. 7, the Mount Clemens City Commission unanimously approved a city brand including a brand story, brand voice and logo.

On Sept. 7, the Mount Clemens City Commission unanimously approved a city brand including a brand story, brand voice and logo.

Logo provide by Redhead Creative Consultancy

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MOUNT CLEMENS — A brand rollout is just days away in Mount Clemens.

At its Sept. 7 meeting, the Mount Clemens City Commission unanimously approved a city brand including a brand story, brand voice, positioning statement, value proposition, logo, icon and a mascot.

City Manager Don Johnson said the results of the branding project were presented to the city commission, library board and downtown development authority, or DDA, at a work session Aug. 30. Each body must adopt the new brand. The DDA already has. The library board will consider it Sept. 27.

Redhead Creative Consultancy’s five basic principles of flag design are to keep it simple; use meaningful symbolism; use two or three basic colors; refrain from using lettering or seals; and be distinctive or be related.    

Redhead has been working with the city to develop the branding project.

“I have heard suggestions for using the proposed city seal instead of just the icon as the centerpiece of the flag,” Johnson said. “I’ve also heard suggestions calling for a watermark image of the clock tower in addition to the icon.”

He added the design proposed by Redhead will hang the same way indoors and the icon in the center will usually be obscured, as well.

“Because of this, I have asked Redhead to consider other options, such as not using the icon at all but instead stretching the wavy lines, representing the river, across the entire width of the flag,” he said.

Commissioner Denise Mentzer said the city has a brand but needs someone to market it for the entire city.

“I agree we needed to do something to update this brand,” she said. “We are no longer Bath City and haven’t been that in a long time.”

Mentzer said there needs to be a marketing plan, and information needs to get to every business, calling this the missing piece.

A brand rollout is planned to begin Sept. 24.


Marijuana business ordinance
Also at the meeting, a first reading was held for the marijuana business ordinance.

The commission voted 4-3 to approve the reading. Commissioners Ron Campbell, Laura Fournier and Mentzer voted no.

Johnson said most litigation against the city regarding recreational marijuana ordinances have attacked the selection process as failing to comply with state mandates.

City Attorney Michael Murray said two changes that will be made prior to the second reading are adding the term microbusinesses.

“These additions are in uniformity with prior sections that a microbusiness permit holder, licensee and stakeholder shall not have an interest in the grower, processor, provision center, retail establishment, safety compliance or a secure transporter,” he said.

Murray noted the city hasn’t issued a medical marijuana permit.

“We conditionally approved two provisioning centers,” he said. “The conditions were listed on the approval letter, and they have not been met.”  

The ordinance was set to be adopted Sept. 20, after press time.

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