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Color options saturate auto show

By: Eric Czarnik | C&G Newspapers | Published January 31, 2018

METRO DETROIT — The North American International Auto Show in Detroit provided some clues on the hues that car buyers may be able to choose at dealerships this year. 

Cadillac spokesman Donny Nordlicht said his company is excited about offering bold, impactful colors that often trend toward deeper colors, particularly gray, blue or purple. Examples include Midnight Sky Metallic as well as grays like Silver Moonlight Metallic and Satin Steel Metallic.

“We’re looking more in that direction — this sort of blue into purple family,” Nordlicht said. “And as you know, Pantone just named Ultra Violet the color of the year for ’18. So our color and trim team is right there.”

Over at the Honda section on the showroom floor, spokesman Chris Martin said his brand’s perennially popular colors are black, white and silver. Depending on the trim and model, the whites may vary, with luxury models taking on a richer hue. 

Martin said silvers and grays tend to be popular because they tend to not show as much dirt, and he added that blacks are visually striking when they’re clean.

Sportier cars like the Civic Si may be painted with an Energy Green Pearl “which is really popping if you really want to catch people’s eyes.” Another popular, vivid color is Orange Fury, he added. 

Honda SUVs like the CR-V tend toward bolder shades like a reddish Molten Lava Pearl. 

“You usually can’t pull off as bright of a color,” he said. “So it’s a little bit more muted, a little bit more complex of a color. It depends on the light that you see it in.”

Rebecca Waldmeir, color and trim manager for Chevrolet trucks and full-size SUVs, said that the paint styles on larger vehicles are often based on earth or jewel tones and often show “color without being too much color.”

“Obviously, you wouldn’t want a full–size SUV in bright yellow. That’s just way too much, and that’s something more for the sports side,” Waldmeir said. “These  (earth and jewel tones) definitely were inspired from looking at nature, things that we see in environments, but also what we see in architecture design too.”

Waldmeir said the large-proportioned vehicles will often have metallic flakes in the paint that are called mica.  Larger mica flakes often give off a “rich jewel-like appearance” while finer mica on larger vehicles make the exterior look more liquid, she explained.

“The larger the flake, the bigger the body,” she said. “You can really get a read and a highlight of the exterior styling.”

Learn more about the North American International Auto Show by visiting