Capies Candies drizzle sticks star at the Emmys

By: Mary Beth Almond | Rochester Post | Published May 2, 2012

 Capies Candies co-owners and sisters-in-law Shannah and Lori Capitani opened their shop at 304 East St. in downtown Rochester last September.

Capies Candies co-owners and sisters-in-law Shannah and Lori Capitani opened their shop at 304 East St. in downtown Rochester last September.

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ROCHESTER — Approximately 800 TV producers, directors, celebrities and guests brought a small piece of Rochester home from the 33rd annual Sports Emmy Awards in New York City April 30.

Rochester-based gourmet chocolate shop Capies Candies was one of 30 small businesses across the country — and the only one from Michigan — featured in the gift bags that were handed out during the Sports Emmy Awards, which recognize outstanding achievement in sports TV coverage.

“The goal of the gift bag program is to try to find smaller, emerging brands. We have a research team that searches all across the country, because we really want to get a cross-section of America, not just people from New York or L.A.,” said Val Wilson, producer of the official Emmy Award Show gift bags.

While Capies Cadies co-owners, sisters-in-law and Rochester residents Lori and Shannah Capitani, opened their shop at 304 East St. in downtown Rochester last September, they established the business in 2009.

“We’ve both been making chocolate-covered treats since we were children, so we decided, what better way to share our joy and our passion, and we started our business together,” Shannah Capitani said. “We specialize in chocolate-covered cookies, pretzels, marshmallows — anything that is covered in chocolate.”

After discovering the Capies Candies website, the official Emmy Award gift bag research team contacted the shop owners and determined that their pretzel drizzle sticks were a good fit.

“An Emmy Award-winning actor and an Emmy Award-winning actress deserve an Emmy Award-winning pretzel,” Wilson said.

The duo got word their pretzel drizzle sticks had been chosen just a couple weeks before the show.

“It was out of the blue. … At first, when we got the email, we thought it could be a spam email — isn’t that funny, you think, hmmm, what type of email is this — but after we talked to them, we were pretty excited to be picked for something like that,” Shannah Capitani said. “It’s a big step for us.”

They got right to work creating 800 of their top three sellers — the signature Michigan cherry/pistachio, the toffee/milk chocolate and the caramel/chocolate pretzel drizzle sticks.

While it wasn’t the largest order the shop has received — last year they made 2,400 products for an event — Shannah Capitani admitted it kept them very busy.

“It was a pretty quick turnaround — about a week and a half,” she said. “It was a little bit of a scramble to put it all together, but it’s a wonderful opportunity to expose our product.”

The items featured in the gift bags often gain national exposure, Wilson said, and are featured in magazines and on TV shows after the event.

“To be selected for one of the many Emmy shows we have is an honor, because there are literally millions of businesses in this country, and we just try to hand pick ones that are appropriate,” she said. “Hopefully, this brings them a lot of business. It could be a very positive outcome for them.”

For more information on Capies Candies, call (248) 650-1900 or visit www.capiescandies.com.

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