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Automotive firm plans $15 million expansion in city

By: Linda Shepard | Rochester Post | Published April 20, 2016


ROCHESTER HILLS —Jenoptik Automotive plans to create a new campus-style facility on Hamlin Road, between Crooks and Livernois.  

Company officials aim to purchase city-owned land for a new office, engineering, manufacturing and warehouse building campus on the north side of Hamlin Road for a three-phase project totaling $15 million. 

Jenoptik Automotive manufactures metrology and laser processing systems for manufacturing processes, according to company officials.

The project includes 3 acres of private open space, with a connection to the Clinton River Trail to the north, along with a picnic area and bike racks. Jenoptik Automotive has been operating across the street from the property since 2007.

Jenoptik, headquartered in Germany, has locations in Florida and Michigan. According to company officials, the firm aims to expand its presence in North America, specifically in Rochester Hills. 

By a unanimous vote April 11, the Rochester Hills City Council approved a conditional use permit for Jenoptik to build a new 100,000-square-foot office at the site and a future 145,000-square-foot addition.

“This is a three-phase project; this is for phases one and two,” said Sara Roediger, Rochester Hills manager of planning. “Phase one with an addition on the back for phase two. This is a fully air-conditioned building with minimal noise, minimal traffic and a very good user of this property.”

An additional 60,000-square-foot building will be built in phase three, Roediger said.

The new facility is expected to bring 175 jobs to the company initially, with the second phase bringing another 225. Currently, the company has 115 employees.

The selling price for the property is $2.3 million, said Rochester Hills Director of Planning and Economic Development Ed Anzek. The city has owned the land since 1999, Anzek said.

City officials had planned to use the land for the development of a new Department of Public Services building, and bus garages for Rochester Community Schools and Avondale Schools.

“That did not happen for a variety of reasons,” Anzek said.