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Jinwan Lee
Photo provided
TROY — When Jinwan Lee opened the first Tous Les Jours in Michigan, he hoped Troy customers would connect with the French-Asian bakery he had worked for years to bring to the state. They did. From the start, the Troy community embraced the shop’s fresh, in-house pastries, breads and cakes.
“I wanted to bring something unique to Michigan,” Lee said. “People appreciate the quality and we work hard to deliver it.”
Freshness is the hallmark of the bakery. Bakers begin at 5 a.m. and prepare nearly all items in-house. He often stops in with his daughter to buy pastries and cakes himself. “If it’s not fresh, I wouldn’t bring my family,” he added.
Professional skilled bakers rotate through each location to help train staff and maintain consistency.
Lee said competitors quickly opened nearby after seeing the store’s success, but “original is original” and they could not replicate the same freshness or quality. “Customers often comment on the flavor and texture differences between Tous Les Jours and nearby bakeries,” he said. “They recognize our quality.”
Fresh breads and pastries are daily staples, and the cloud cake is often the first item customers ask about. “We tested more than 30 people in a blind taste test and 100% chose our cloud cake,” Lee said. Seasonal items such as Christmas cakes also draw interest, along with the Tiramisu Latte, which has earned national recognition through the brand’s competitive beverage program.
For the holidays, Tous Les Jours is offering a special scratch ticket giveaway from Dec. 15 to 30. “Every scratch ticket has a present,” Lee said, noting that prizes range from free coffee to items such as an iPad, iPhone 17 Pro and AirPods.
Tous Les Jours now has additional locations in Ann Arbor and Novi. “Troy is where it all started for us,” Lee said. “This community trusted us from the beginning.”
Tous Les Jours is located at 1699 Crooks Rd., Suite 200, in Troy. For more information, call (248) 792-3347 or visit tljus.com. Follow @touslesjours_michigan on Instagram and find Tous Les Jours Michigan on Facebook.
