Maltby and Kal ring bells as Henry McCain, of Detroit, makes a donation.

Maltby and Kal ring bells as Henry McCain, of Detroit, makes a donation.

File photo by Sean Work


Salvation Army behind on Red Kettle goal

By: Kayla Dimick | Southfield Sun | Published January 23, 2018

 Retired Detroit Red Wings player Kirk Maltby and Detroit radio announcer Ken Kal ring bells for the Salvation Army’s Red Kettle campaign in December in Grosse Pointe Woods. The organization is seeking donations through Jan. 31 to help meet its goal of $7.85 million.

Retired Detroit Red Wings player Kirk Maltby and Detroit radio announcer Ken Kal ring bells for the Salvation Army’s Red Kettle campaign in December in Grosse Pointe Woods. The organization is seeking donations through Jan. 31 to help meet its goal of $7.85 million.

File photo by Sean Work

SOUTHFIELD — The holidays are long gone, but the Salvation Army is hoping the season of giving will last a little while longer. 

Through Jan. 31, the organization is asking metro Detroiters to donate to the annual Red Kettle campaign, which at press time was about $185,000 away from its 2017 fundraising goal of $7.85 million. 

The Salvation Army was founded in 1865 in England and is a faith-based nonprofit organization, dedicated to serving people in need without discrimination, according to its website. 

With its Michigan headquarters in Southfield, the Salvation Army in 2017 provided nearly 3 million meals and around 660,000 nights of shelter for the homeless. 

According to officials, 87 cents of every dollar the organization raises provides direct services to people in need every day. 

The organization also helps people struggling with addiction. The Salvation Army Rehabilitation Center has two locations: a men’s campus in Detroit and a women’s campus in Romulus. 

Maj. Russ Sjögren, general secretary and metro Detroit commander for the Salvation Army Eastern Michigan Division, said he is hopeful that the organization will meet its goal. 

“I think it’s doable. I think we can look at history and we can find, as always, Detroiters and the metro Detroit-area people help us come through,” he said. “The people of Detroit just have the spirit of giving. It is evident at Christmastime, but that Christmas cheer extends throughout the year.”
John Hale, Salvation Army executive director of development, said that after the holidays wrap up, officials see a decrease in donations. 

“Donations definitely drop off a little bit. The campaign really runs from Oct. 1 to Jan. 31, but by far the biggest month is December. November would be second place. October and January run way behind the other two,” Hale said. “We do get donations in January, but December is our biggest month. It definitely varies from year to year, and we’re just running slightly behind this year.”

There are many different ways to donate to the organization, Hale said, and donations are tax deductible. 

Donations can be made by visiting salmich.org; texting SALMICH to 41444; calling (877) SAL-MICH; or sending a check or money order made payable to the Salvation Army to 16130 Northland Drive, Southfield, MI 48075.

“People love the Salvation Army Red Kettle, and people love the fact that we have food and shelter and our thrift stores, but we provide crucial social services and programs for local families all year round,” Hale said. “Metro Detroit is always so generous, and we always appreciate it. We appreciate the donors who continue to give and support us.”

“We appreciate people coming through to help us help others, and by reaching this goal, they’ll assist (us) by retaining our operations,” Sjögren said.