ROSEVILLE — The Roseville Heritage Foundation’s dream of a classic car cruise will become a reality when they host the Roseville Gratiot Cruise this month.
From noon to 6 p.m. July 28, classic car owners are invited to cruise Gratiot in a special cruise-only lane from just north of 11 Mile to just north of 13 Mile at the first-ever classic car cruise in Roseville.
“We are going to have a dedicated cruise lane — some cruises have them and some don’t, but the cruisers really like them, so that’s what we are going to have,” said Roseville Heritage Foundation board member Greg Evennou.
Cruise lane passes are being sold for $20 to cruise in the specialty lane and $35 for the pass, along with a goody bag filled with event souvenirs and giveaways.
“Some of the cruises with a cruise lane may be less expensive, and we might be a little more expensive, but we are giving them a whole lot more,” Evennou said.
“In that they are going to get a cruise lane sticker; a dash plaque; an 8-by-10 plaque, and those will be color-coordinated and numbered, which is really important to the cruisers because they collect them; and a special-edition shirt, which will only be a certain color for them, which will be red because the rose of Roseville is red.”
Inside the cruise bags, there will be even more goodies — hats, Koozies, Frisbees, pedometers, magnets, tire gauges, coupons and more. Plus, one golden ticket bag will have a Pandora bracelet valued at $200.
“This is going to be the biggest, heaviest goody bag that any cruiser has ever even heard of or dreamed of,” Evennou said. “They are going to have to bring wheelbarrows to get them back to their cars. This will be the talk of the town — guaranteed — by all the cruisers.”
In addition to the hefty goody bags, Roseville Heritage Foundation has planned a weekend of events around the cruise, beginning at 4 p.m. July 26 with a car show at Continental Lanes. After that, cruisers are invited to head south down Gratiot to Grady’s, where the Roseville Heritage Foundation is hosting a VIP party from 6-8 p.m.
“We are inviting all the sponsors and local dignitaries out — everyone is invited and welcome to come out, but as part of their support and sponsorship, we are treating the sponsors to dinner and stuff like that at the VIP party,” Evennou said
On July 27, Continental Lanes and Grady’s will be the places to be for day No. 2 of pre-cruise festivities, when Continental Lanes will host a car show from 9 a.m. to 1 p.m. and Grady’s from 1-6 p.m.
Come cruise day, July 28, classic car owners are invited to return to Continental Lanes once more to kick off the cruise.
“Opening ceremonies will be at 10:30 a.m. at Continental Lanes, and right at noon, we are going to have a parade,” said Roseville Heritage Foundation Vice President Bill Shoemaker. “We will have the committee members there and some of the City Council, as well. Hopefully, we will have the mayor in a limo for the parade.”
Continental Lanes and Apollo Lanes will be the hot spots during the cruise, with a car show at Continental and a food and beer tent with live entertainment located just south of Apollo Lanes.
“The one major tent will be (Jerry Iezzi’s) tent,” Evennou said, referring to the owner of Apollo Lanes. “He is going to put up a 40-by-80 tent and have live entertainment, a Toby Keith impersonator, beer and food sales, and he is also going to be hosting the VIP tent there, as well.”
From barbecues for friends and customers, to public events open to anyone, many local businesses are making plans for cruise day, as well.
Cruise day festivities are in the works at Fifth Third Bank, United Auto, Gonzo Art Studio and other businesses along the cruise route. Roseville nonprofits located along the cruise route are planning events, as well.
Sacred Heart Catholic Church, Bethlehem Lutheran Church, Erin Presbyterian Church, the Masonic Temple and Lighthouse Outreach Center will all be offering $5 parking for cruisers and spectators, and have shared their interest in hosting event-day family-friendly festivities.
Dooley’s, which is located north of the cruise route, will also be hosting cruise-day events, which will culminate with the unofficial closing ceremonies and a Sunday night classic car show.
The focus of the day is on the classic cars and family fun.
“We are so excited about the efforts of the foundation, which took almost three years of work from many people, finally coming to fruition, and we want everyone to come out and enjoy this family-fun event,” said Roseville Heritage Foundation President Stephan Pawl. “This is going to be a controlled event where there is going to be a monitored cruise lane used by paying individuals to show off their classic cars to their neighborhood, in their neighborhood.”
For more information or to register for a lane pass, call (586) 404-9409 or visit www.rosevillegratiotcruise.com.