PCCA hosts new ‘What goes up, must come down’ sale

By: Mary Beth Almond | Rochester Post | Published June 19, 2013

ROCHESTER — Art aficionados and novices alike can purchase original artwork during a unique, one-night exhibition and sale at the Paint Creek Center for the Arts this month.

Exhibition Director Mary Fortuna said she is inviting individuals all over southeast Michigan to hang artwork in the PCCA’s galleries for the first “What goes up, must come down” show and sale 7-10 p.m. June 29, and also welcomes art lovers and collectors to look for a piece or two they may want to add to their collection.

“This is a new effort this year,” Fortuna said. “We were looking for something that is community-friendly and might encourage people who don’t already know PCCA and aren’t already familiar with our exhibits and other programs to come in and see a little bit about what we’re about. We’re trying to be more inclusive and open, and bring not just artists and art lovers who are already established and already know us, but anybody in town who thinks that sounds like fun and they might want to participate.”

Individuals who have created original artwork to sell, as well as those who have purchased original artwork at one time that they’ve now decided to part with, may bring up to five pieces to the PCCA — which will provide the wall space, tools and nails, and help hang the work.

“This is an opportunity for somebody who has never given a shot to hanging their work to go ahead and give it a try,” Fortuna said. “There will be some professional artists who have been showing their work in Detroit for many years, there will be some brand-new people who have never shown anything before and there might be somebody who has paintings that their deceased mother left that they would like to show — it’s going to be a real mixed bag. There is truly room for everything; there will be something for everybody.”

City Beautiful Committee Chair Lynn Marie Oates said representatives of the committee will be selling original garden art, donated by local residents Ed and Pat Kane, to raise money for the organization.

Oates encourages the public to stop by the event, which she said is going to be really fun.

“I’ve really been looking forward to it because it’s just so unique. It gives people a chance to buy original artwork and it allows people that maybe no longer have a use for something, or don’t have the wall space for it anymore, to sell it and let somebody else love it and take it home,” she said. “It also supports the art center and may get people in there that have never been in there before.”

Wall space is available on a first come, first served basis, and Fortuna said participants can show up as early as 5 p.m. to start hanging their five items. A limited number of pedestals will be available for sculptures, ceramics and 3-D objects, she said.

Individuals with artwork to sell will be asked to fill out a label for the wall with the artist’s name, title, medium and price.

“We get 40 percent of sales, and the artists get 60 percent, so it’s also a way to raise a little cash at a time that tends to be a little lean for us,” Fortuna explained.

If a work is sold and removed from the wall, another work may be hung in its place, which Fortuna said allows for the exhibition to constantly evolve throughout the night. At the end of the day, anything that is not sold must be taken home with the owner.

If all goes well, Fortuna said, the PCCA will add the event to its annual list of happenings.

“We don’t know how it’s going to go. Sometimes, you try something and it works great, and sometimes it doesn’t work as well, but we would like to see this become an annual event. It comes at a time of year that we can use a little shot in the arm, and it’s also a time of year when people want to be out and doing something a little different and a little something fun,” she said.

For more information, contact Fortuna at mfortuna@pccart.org, or call (248) 651-4110.