Published September 25, 2013
New Rochester Posed event to bring live mannequins downtown
By Mary Beth Almond email@example.com
ROCHESTER — The community is invited to take a stroll down Main Street this October to see the works of Norman Rockwell come alive during Rochester Posed.
The city’s first live mannequin event, held 5-9 p.m. Oct. 3, invites downtown Rochester businesses to turn their storefront windows into live mannequin displays modeled after popular Rockwell portraits and illustrations.
Rochester Downtown Development Authority Events Coordinator Stephanie Hellebuyck said Rochester Posed is the perfect collaboration between a new-aged idea and something timeless and classic, like the artwork of Rockwell.
“We wanted to try something new, and it seemed like it would be a cool event, especially with the Norman Rockwell theme,” she said. “I think it appeals to all age ranges — everyone knows his stuff, and everyone can relate to it — and when you look at a lot of his scenes, they do look like they could be in our downtown.”
Beginning at 6 p.m., live mannequins of all ages will pose perfectly still in the windows and storefronts of more than 25 downtown businesses, depicting specific Rockwell portraits, which will also be on display for comparison.
“I’m partnering with a drama school out of Birmingham to bring me live mannequins,” said Renee Perkins, who owns The Funky Frog Children’s Resale Boutique. “They cast the children in my window, and because they are more theater-based kids, I’m hoping they can hang in there for two hours and hold that pose.”
Attendees will be able to view the live mannequins 6-8 p.m. and cast a vote for their favorite live mannequin display at the register of each participating business. The winner will be announced via Facebook Oct. 4.
Perkins, who also serves on the committee for the first-time event, said the event is a great way for the downtown merchants to work together to highlight their products in a number of the stores downtown.
“I love that we’re all working together to bring together groups and businesses and services that can showcase themselves in these windows,” she said. “I just hope that people really come down and take a look at it because I’d love to see this become an annual event. It’s pretty unique.”
To encourage shopping and dining before and after the mannequin reveal, participating downtown businesses will also offer in-store promotions 5-9 p.m.
“Similar to any of our other promotional events, any of the businesses that are participating have the opportunity to offer in-store promotions or special sales or deals,” Hellebuyck said. “It’s an opportunity to shop and dine, go in some of your favorite stores, discover a new one and see something very unique.”
For a complete list of participating businesses and in-store promotions, visit www.downtownrochestermi.com. Maps will be available in participating businesses in the weeks leading up to the event.