Published May 1, 2013
Madison Heights Pub Crawl tours eight venues May 4
By Andy Kozlowski firstname.lastname@example.org
MADISON HEIGHTS — The push to fund this year’s Madison Heights Memorial Day Parade continues with the 2nd Annual Madison Heights Pub Crawl, presented by the Madison Heights Intermediate Women’s Club (MHIWC).
The cheerful tour of local watering holes is set for May 4. Check-in is at 6:30 p.m., at the southeast corner of the Kmart parking lot at 12 Mile and John R. Registration is $20 per person the day of the event; register before and the cost is $15.
The city of Madison Heights is providing buses. The registration fee covers transportation costs, cover charges, a donation to the parade and coupons for future visits to the various venues.
Attendees will be split into four separate groups and hit up every venue. This year, there are eight stops on the tour, down from the 10 visited last year.
“Probably the biggest thing we heard is attendees wanted more time at the venues,” said Laurie Geralds, past president of the MHIWC. “This change will allow people to have 40 minutes at each location, instead of 30.”
This year’s venues are Augie’s, Celina’s, Crash Landing, DB Coopers, Marinelli’s, On the Rocks, The Coach and The Masters. Of these, Crash Landing is a new addition, right across the border from Madison Heights in Warren. Venues will have the option of offering up their regular menus. Some will even offer free food.
“It’s good exposure (for the businesses),” Geralds said. “It’s a chance to show off their venue to people who normally wouldn’t come in there.”
Last year’s event was a hit, attracting more than 100 attendees and raising $3,000. Inspired by similar events in the neighboring cities of Hazel Park and Ferndale, organizers say the event went smoothly and without incident.
“We were very pleased with how it went and very encouraged by the enthusiasm of the participants, which is why we went ahead and did it again this year,” Geralds said. “We’re going to follow up with the venues after this year’s event and see what their thoughts are.”
Tammy Swanson, current first vice-president of MHIWC, said the venues last year were very accommodating.
“We had a nice turnout and a great response, and the owners of the venues really took care of us, treating us like royalty, like VIPs,” Swanson said.
She said the pub crawl is an instrumental fundraiser for the Save the Parade Committee, helping to make the Madison Heights Memorial Day Parade possible at a time when the city has slashed the cherished tradition from the budget.
“I think people will feel a sense of community spirit,” Swanson said. “They’ll know what they’re doing is for the good of the city.”
The 2nd Annual Madison Heights Pub Crawl is set for Saturday, May 4, with check-in at 6:30 p.m. at the southeast corner of the Kmart parking lot at 12 Mile and John R. Registration is $20 per person the day of the event; register before and the cost is $15.
Registration forms are available at each venue or by contacting Laurie Geralds at (586) 940-4990, or Monte Geralds at (248) 541-6177.