Holiday Inn redesign features sleek look

By: Linda Shepard | Rochester Post | Published August 6, 2014

ROCHESTER HILLS — In an effort to attract the “new millennium traveler,” revised design plans for a Holiday Inn Express and Suites will include technology-friendly rooms and clean-lined contemporary architecture.

Construction has begun on the new hotel, located on Marketplace Circle, south of M-59 and west of Adams Road.

“We redesigned the prototype for the hotel,” said Asad Malik, president of Amerilodge Group and developer of the new Holiday Inn Express. “The lobby will be more open, and the bedrooms will be quieter.”

The new three-story, 45,981-square-foot hotel occupying almost 3 acres between Meijer and the Grand Tavern restaurant will feature a flat roof and an earth-toned brick veneer façade, differing from the standard color scheme of a new national Holiday Inn Express design.

“I liked the shape of the building, but I wasn’t sure the colors — the white, the gray and the red — were compatible with the Grand Tavern next to it and the Meijer’s not too far away,” said Rochester Hills Planning and Economic Development Director Ed Anzek. “It looked a little industrial to me. With the changes (Malik) is proposing, it looks more compatible.”

The hotel was originally slated to open this year, but construction was delayed due to the revised design. Malik said the new hotel will be the first of its kind, reflecting a new design for Holiday Inn Express.

By a 6-1 vote July 21, the Rochester Hills City Council approved a request for revised site plan elevations. Only Council member Stephanie Morita voted against approval. 

“I think the shape looks institutional,” Morita said. “It reminds me of a courthouse built in the 1950s. I have a concern about what our neighbors are going to be looking at from the other side of the highway. It is very boxy. The other elevation looked a lot more friendly than this design.”

But Council member Michael Webber and Rochester Hills Mayor Bryan Barnett gave approval to the revised plans.

“I am excited about this project,” Webber said. “I appreciate the investment in the community.”

“This is a welcomed investment in this part of town. It will create a lot of jobs,” Barnett said.