The Reserve of Beverly Crest is being developed by Bloomfield Hills-based company AP Builders.

The Reserve of Beverly Crest is being developed by Bloomfield Hills-based company AP Builders.

Photo by Deb Jacques


First new West Bloomfield subdivision in 10 years underway

By: Maddie Forshee | West Bloomfield Beacon | Published February 15, 2018

 Eleven new homes are being developed just off of Maple Road in West Bloomfield.

Eleven new homes are being developed just off of Maple Road in West Bloomfield.

Photo by Deb Jacques

WEST BLOOMFIELD — One of the first new residential subdivisions in West Bloomfield in almost 10 years is now underway.

Bloomfield Hills-based AP Builders has headed up the project, located on 5 acres near Orchard Lake Road and Maple Road, at the site of the former Orchard Valley Swim and Racquet Club. The Reserve of Beverly Crest will host 11 home sites. 

The property was acquired by AP Builders from the Friendship Circle, a West Bloomfield-based nonprofit. The property had been donated to the nonprofit after the club’s closure. 

The development marks the first new subdivision in West Bloomfield in almost 10 years. 

“It wasn’t the goal to be the first in 10 years,” said Steve Perlman, co-founder of AP Builders. “I’ve always liked working in West Bloomfield, but the opportunities didn’t present themselves.”

AP Builders was founded by Perlman and Pete Alshab in 2014 after they had worked together at Ivanhoe-Huntley Homes. 

West Bloomfield Township Supervisor Steven Kaplan said the development is coming at a good time, because the vacant swim club was becoming blighted after being shuttered over 10 years ago. 

“The township is elated over this project, mainly because we are seeking to increase the number of available single-family homes,” he said. 

Perlman said they’re currently working on constructing the entryway and will be ready to begin building houses in the next couple of weeks. He said that in the next 30 days, the site will start to come together. The houses will be ready before the start of the next school year, according to Perlman. 

Eleven homes will be in the community, all priced between $529,000 and $581,000. Each home will feature an open floor plan with up to three full baths, an up to three-car garage and an optional additional guest room. There are three home plans available. 

The development comes after an overall increase in building activity in West Bloomfield in 2017, according to the township’s Building Department. Permit activity increased over 55 percent in the last half of 2017 compared to the same time in 2016. 

In 2017, there were 21 single-family home building permits issued and no multifamily permits.