Perhaps best known as the man who keeps pop star Nicki Minaj’s candy-colored locks flowing, Terrence Davidson — “the wig master” — is putting his creativity to use to help local children in need of a new look.
The celebrity wig master and hairstylist from Atlanta will be in St. Clair Shores March 6 to donate 10 custom-made wigs to children in the Wigs 4 Kids program as part of a fashion show fundraiser from 6-9 that night at Barrister Gardens.
Terrence Davidson is “always” giving something back to the community, said Tamarra Lewis Johnson with I Am Talented Management in Atlanta. She said he got his start as an artist at his local Boys and Girls Club when he was a child, so he likes to reach out to organizations that help children.
“He wanted to make sure that it was an agency that gave 100 percent back,” Johnson said of Davidson choosing Wigs 4 Kids.
He is designing 10 wigs in everyday hairstyles for children chosen by Wigs 4 Kids. And when he arrives in town March 6, “He’s going to style them, he’s going to spend time with the children, interact, get their personality,” Johnson said.
In addition to creating the wigs that color Minaj’s creative looks, Davidson has also styled hair or created wigs for Jennifer Hudson, Patti LaBelle, Mary J. Blige and Tyra Banks.
Wigs 4 Kids Founder and CEO Maggie Varney said she didn’t know who was offering to help when she first got the call.
“I’m like, so who’s Nicki Minaj?” she said. “They told me real quick and I grabbed the call.”
She said Davidson’s team initially said he was just going to donate one or two wigs to the organization, but after they learned more about Wigs 4 Kids and its mission, they wanted Varney to pick 10 children to benefit from a new wig.
“His wigs, they’re like $3,000 a wig,” Varney said. “I had to make sure that I picked the kids and got the parents to agree.”
She said she used a lottery to select needy children for the Davidson wigs. He’ll be at the salon most of the day in town working privately with the children to make sure the fit is correct, and then will head to the fundraiser at Barrister Garden, where the recipients will partake in a fashion show to show off their new looks.
Guests at the event will partake in a strolling dinner with cash bar while enjoying live entertainment from Rod Stewart tribute artist Danny D. There will also be a 50/50 raffle and all proceeds from the event will help support Wigs 4 Kids, which provides wigs and support services to Michigan children experiencing hair loss as a result of cancer treatments, alopecia and other disorders at no cost to them.
Sponsors are covering the costs of Davidson’s flight, hotel and transportation “so that none of the money would come out of the proceeds of the event,” Varney said.
“He’s giving of his time and his talent and his whole team, and they’re coming in to support the kids.”
Johnson said they’re hoping as many people as possible come out to the event to support Wigs 4 Kids.
“Sometimes it takes star power to bring awareness,” she said. “It’s really not about him.”
The fashion show event will be held from 6-9 p.m. March 6 at Barrister Gardens, 24225 Harper Ave. Tickets are $30 for regular admission or $40 for VIP seating and photo opportunities with Terrence Davidson. To purchase tickets, visit www.wigs4kids.org or call (586) 772-6656.