Birmingham looks for input on new logo

By: Tiffany Esshaki | Birmingham - Bloomfield Eagle | Published January 10, 2018

 Residents and business owners can vote for and comment on six designs that could become the city of Birmingham’s new logo.

Residents and business owners can vote for and comment on six designs that could become the city of Birmingham’s new logo.

Screenshot taken from bhamgov.org

BIRMINGHAM — It’s not quite a midlife crisis, but just in time for its 200th anniversary, the city of Birmingham is getting a bit of a makeover.

Or rather, the city’s letterhead is.

Last week, the city started asking residents and business owners for their input on a design for a new city logo. More than a year ago, city officials began working with consultants on creating a new logo to replace the current one, which has been in place for 20 years.  

“We are looking forward to gathering this very important information,” Birmingham Mayor Andrew Harris said in a press release. “There’s been a push to refresh the current logo, and we want to make sure there is input from the entire community. We want to know what the public thinks.”

Residents can vote for their favorite design in several ways. They can vote at surveymonkey.com/r/newyearnewlogo and take the electronic version of the survey. There’s also a link to the survey on the city’s website, bhamgov.org.

Residents can also fill out a paper copy of the survey at City Hall, Baldwin Public Library and the Next senior center.

Only one response per email address will be accepted, and once the campaign ends at the end of January, results will be tabulated and reviewed by the City Commission.

“The process started with the establishment of a committee,” explained Birmingham Communications Director Kevin Byrnes. “The committee prepared a (request for qualifications) soliciting interest for the services of a professional firm to work with. The committee worked with the firm over the course of several months and recommended a few alternatives for consideration. We are continuing to solicit input on the finalization of a logo.”

Last March, City Manager Joe Valentine explained that the city paid about $5,000 from its general fund for insurance and other needs associated with the cost of working with McCann Worldwide to create the logos, but the work was done as an “in-kind arrangement.”

“We have had the current logo for … 20 years. With Birmingham being such a dynamic city, we want to make sure our logo reflects our image,” Byrnes added.

Birmingham City Hall is located at 151 Martin St. in downtown Birmingham.

Baldwin Public Library is located at 300 W. Merrill St. in downtown Birmingham.

Next is located at 2121 Midvale St. in Birmingham.