MCC students create designs for local business

By: Maria Allard | C&G Newspapers | Published January 9, 2018

 Pictured from left are Macomb Community College faculty members Kris Mellebrand and Mary Bush, design competition winner and MCC student Rebekah Witt, and MCC alumnus Tim Dilla.

Pictured from left are Macomb Community College faculty members Kris Mellebrand and Mary Bush, design competition winner and MCC student Rebekah Witt, and MCC alumnus Tim Dilla.

Photo provided by Macomb Community College

 This rendering shows Witt’s winning design for the American Dream 2 ice cream truck. Witt is a Roseville resident.

This rendering shows Witt’s winning design for the American Dream 2 ice cream truck. Witt is a Roseville resident.

Photo provided by Macomb Community College

MACOMB COUNTY — The artwork of one Macomb Community College student will travel around local neighborhoods this summer as the official logo for a “cool” local business on wheels.

When Tim Dilla needed a graphic for his American Dream 2 ice cream truck, he tapped into the talents of 12 MCC media and communication students by organizing a contest to find the ideal logo.

The students were required to create a graphic design that would draw attention to Dilla’s ice cream truck, promote his business and remain consistent with his first ice cream truck, American Dream 1. The contest served as the final 3-D project for the college’s advanced design class.  

Dilla is an alumnus of MCC and wanted to give back to the school, while at the same time offering students a chance to demonstrate their talents and hone their crafts. Dilla, a sheet metal worker, judged the entries.

Rebekah Witt, of Roseville, was named the winner. It wasn’t easy for Dilla to pick the final logo, but he felt Witt paid attention to detail, listened to him and understood the requirements.

When creating her design, Witt — who is pursuing associate degrees in design and layout, and photographic technology — expanded on a beach scene from American Dream 1 and  incorporated product signage, the company logo and a blue flame to give the vehicle a muscle car feel. Witt earned a $1,000 cash prize for her design.

“Usually in our school projects, we just do whatever we want,” Witt said in a prepared statement. “It was really different to do what he wanted. It was a real experience for me. He was kind of open-ended, but I still tried to get him what he was looking for, and I guess that ended up working out.”

The American Dream 2 ice cream truck and its new logo will hit the road this summer. Witt’s graphic depicts a summer scene with people enjoying the beach. It also includes a list of refreshments to purchase from the truck, including ice cream cones and sundaes, cotton candy, soda, chips and more.

In class, the students work on creative designs of their own choosing, and the contest gave students a taste of what to expect when they join the workforce.

“It was a really good learning experience,” MCC instructor Mary Bush said. “They got to be creative and also had to meet the client’s needs. They had a client say, ‘This is what I want to see,’ and they had a list of questions to ask. Rebekah answered every need he had from the creative aspect as well as answering the advertising needs. It was quite involved.”

Dilla provided the cash and trophies, which were matched by a private college donor. In addition to Witt’s first prize, Jade Stirling, of Fraser, took second prize and a $400 award, and Rachel Clerebout, of Roseville, finished in third place and earned a $200 award.

A total of $1,600 was presented between the first-, second- and third-place winners. Dilla provided $800 of that money, and the other $800 was awarded by a private donor. Dilla provided $500 for Witt’s prize, $200 for Stirling’s prize and $100 for Clerebout’s prize.

Bush said the school has been contacted for similar logo contests in the past, including to find the logo every year for the Shorewood Kiwanis Harper Charity Cruise.