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Local dealerships celebrate auto awards

By: Eric Czarnik | C&G Newspapers | Published January 25, 2018

METRO DETROIT — Local auto dealerships expect customers to be the biggest winners after the North American Car, Utility and Truck of the Year Awards respectively named the Honda Accord, Volvo XC60 and Lincoln Navigator as winners recently.

The awards were announced Jan. 15 during the press preview for the North American International Auto Show at Cobo Center in Detroit. 

The Honda Accord won the Car of the Year award. Over at Jeffrey Honda in Roseville, internet sales manager Paul Shaffer said the award is exciting and it “really has been a long time coming” due to the Accord’s versatility.

“Our phones are blowing up after it came out as the No. 1 car. It offers a lot of car for the value,” he said. “The Accord lends itself to many of the buying segments, not just one customer type.” 

He explained that the Accord comes in various tiers and trims that may lend themselves to different needs and lifestyles. A Honda Sensing suite full of semiautonomous safety features — such as collision mitigation, lane keeping, cruise control and more — is also popular among the vehicle’s customers, he added.

“You can get (the Accord) in a coupe that looks very sporty, or you can get more refined luxury in the touring model,” he said.

In the Utility Vehicle of The Year category, the Volvo XC60 won. Rob Lyons, retail operations manager at Suburban Volvo in Troy, said his dealership is incredibly pleased by the recent attention that the award has given to the XC60. 

He said the model is known for its safety and has semiautonomous driving technology that makes it popular among customers. 

“By far, this is the No. 1 model that we sell. This is also our most popular segment,” Lyons said. “Obviously (the award) is going to do wonders for sales. It’s going to attract a lot of people to the brand that previously didn’t think of Volvo.”

The Lincoln Navigator won the Truck of the Year award.

Find out more about Jeffrey Honda in Roseville by visiting www.jeffreyhonda.com or by calling (586) 510-1362. Reach Suburban Volvo in Troy by visiting www.suburbanvolvo.com or by calling (248) 458-2000. Learn more about the awards by visiting www.northamericancaroftheyear.org.