Volvo dealership emphasizes brand’s reputation for safety

By: Eric Czarnik | Sterling Heights Sentry | Published October 19, 2016


METRO DETROIT — The future of Volvo vehicles is on a guided course to keep drivers safe, according to staff at Suburban Volvo in Troy.

Retail Operations Manager Rob Lyons said the 2017 S90 sedan was released this month, replacing the earlier S80 model. He added that the new sedan “kind of goes hand in hand together” with the 2016 XC90 SUV, which came out about a year ago.

Lyons explained that, when it comes to target demographics, his dealership sees people from pretty much every corner of the buying public.

“It’s a little unusual,” he said. “The age range is everything from 25 to 75. It’s one of the broadest customer bases I’ve ever encountered.”

Style and safety are two of the features that customers tend to want in a vehicle, Lyons said. And he explained that Volvo is taking great steps to make its vehicles some of the safest cars on the road. 

Lyons said the automaker hopes to achieve this through the inclusion of more semiautonomous driving assistance features, and he said the XC90 and the S90 are “kind of the leading edge of that technology available for sale.” 

“You’re driving on the highway, and it has enough sensors to tell you you’re moving out of your lane,” he said. “It doesn’t stop the driver from driving. You have the peace of mind that the car is watching out for your safety, as well as yourself, and making corrections when you haven’t done so.”

Lyons also said engines are becoming smaller and more fuel-efficient as turbocharging and supercharging technology improves. He said both the XC90 and the S90 use a four-cylinder engine, but he said it’s possible with the new technology to get equal or better power when compared to a conventional V-6 engine.

Suburban Volvo Service Manager Dan Curmi said the 2016 Volvo XC90 was picked as 2016 Motor Trend SUV of the Year, and he attributed that to the vehicle’s technology. He added that the Volvo brand is built on safety, and it’s one of the traits that Suburban Volvo’s staff often mentions.

“I’m a two-Volvo household now. My wife and myself both drive them,” he said. “One of the nice things is, it’s the safest vehicle in its category in every category point.”

Find out more about Suburban Volvo in Troy by visiting or by calling (248) 458-2000.