Sources: Cadillac to move brand HQ to Warren

By: Brian Louwers | Warren Weekly | Published September 26, 2018

 While no official timetable was released and the precise location was not specified in the GM statement, multiple sources — including local, state and federal officials — confirmed that the iconic brand would be headquartered in Warren, across Van Dyke Avenue from the General Motors Technical Center campus.

While no official timetable was released and the precise location was not specified in the GM statement, multiple sources — including local, state and federal officials — confirmed that the iconic brand would be headquartered in Warren, across Van Dyke Avenue from the General Motors Technical Center campus.

Photo by Brian Louwers

WARREN — General Motors Co. is moving its Cadillac brand headquarters from New York City back to Warren, to an office tower formerly occupied by the advertising agency Campbell Ewald, directly across the street from the company’s global engineering epicenter.  

News of the relocation back to Michigan was confirmed in an emailed statement from Cadillac Global Communications Director Andrew Lipman on Sept. 26.

“Cadillac’s move to Michigan will further support one of the most aggressive on-going product expansions in the brand’s history, with the introduction of a new vehicle every six months through 2020.” The statement continued, “The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy.”

While no official timetable was released and the precise location was not specified in the GM statement, multiple sources — including local, state and federal officials — confirmed that the iconic brand would be headquartered in Warren, across Van Dyke Avenue from the General Motors Technical Center campus.

Warren Mayor Jim Fouts said he was alerted to the company’s decision during a call on the morning of Sept. 26.

“This is great news for the city of Warren and for the state of Michigan,” Fouts said. “I think it reinforces the idea that Warren is a very business-friendly community. We go out of our way to encourage more businesses to move here.

“It’s a great feeling to know that a few years ago when Campbell Ewald moved out, we had hoped that something better would move in,” Fouts said.

News of Campbell Ewald’s departure from the office tower on Van Dyke, south of 13 Mile Road, leaked in March 2013 and GM purchased building the following year.

U.S. Rep Sander Levin issued a statement calling GM’s decision “a welcome acknowledgement of the clear advantages of doing business here given our leadership in designing, engineering and producing the finest cars and trucks in the world.”

Levin added, “We look forward to welcoming Cadillac headquarters to Warren, where so much of their research and design already takes place, and seeing Michigan’s leadership role in automotive production continue.”

Macomb County Executive Mark Hackel issued a statement calling the announcement “incredible news.”

“This is certainly a strategic move that will position the iconic brand within the epicenter of GM engineering and alongside the resurgence of the automotive industry that we are seeing in Macomb County and the greater Detroit area,” Hackel said.

In a statement issued through the Michigan Senate office in Lansing, State Sen. Steve Bieda applauded the brand’s return to metro Detroit after four years in New York.

“When you think of luxury, you think of Cadillac. When you think of the best autoworkers who put the world on wheels, you think of the Motor City,” Bieda said. “It’s only fitting that this brand returns home where it first rolled off the assembly line in 1902, and we can’t wait to welcome them back.”