A new double-sided marquee sign will be placed in the median on Gratiot Avenue in front of the Roseville 39th District Court and the Roseville Police Department.

A new double-sided marquee sign will be placed in the median on Gratiot Avenue in front of the Roseville 39th District Court and the Roseville Police Department.

Photo by Deb Jacques


Roseville to move forward with new digital marquee sign

By: Bria Brown | Roseville - Eastpointe Eastsider | Published July 2, 2018

ROSEVILLE — A new digital marquee sign will be installed in the median on Gratiot Avenue across from the Roseville Police Department and the 39th District Court after the Roseville City Council approved the bid for purchase from Phillips Sign & Lighting Inc. during the council’s June 26 meeting. 

As of June 27, no date had been set for the installation, but the Roseville City Manager’s Office said that the city can now move forward and set a date. 

Phillips Sign & Lighting Inc. designed a new digital marquee sign for the city after the city’s sign at Gratiot Avenue and 14 Mile Road was destroyed by a vehicle crash. 

Roseville City Manager Scott Adkins said the city has met with the company and asked the Roseville City Council for its approval to move forward. 

In total, the sign and installation will cost the city $54,321.13 for the custom double-sided design. 

Approximately 80 percent of the cost will be covered by a Community Development Block Grant and forfeiture funds, leaving $10,000 to come from the general fund. 

The city is still hoping to collect money from the insurance of the person who ran into the sign, Adkins said. Roseville Mayor Robert Taylor inquired about it at the June 26 meeting. 

“We’re saying that the insurance company will pay the portion that the city would,” said Taylor. 

“We going to get a payment from the insurance from the gentleman. I believe he had insurance, and we have to keep in mind it’s a relatively small amount because it was a depreciated value, but we’re going to, and have been pursuing collection,” said Adkins. 

Mayor Pro Tem Jan Haggerty wanted to know if a new sign would be placed at both the city’s 10 Mile border and at the 14 Mile location. 

Adkins said the new sign is for the one location across from the Police Department and court. 

“We will be able to keep an eye on the sign, and because it’s based on digital technology, we’ll be able to program that digitally from in-house here instead of having to send our folks out to do that manually,” said Adkins.  

As for the old sign at 10 Mile Road, Adkins said that it could be sold or repurposed.