Rochester launches ‘ReadyRochester’ campaign

By: Mary Beth Almond | Rochester Post | Published September 11, 2018

ROCHESTER — The city of Rochester has launched a new tool to help residents and business owners prepare before disaster strikes.

“ReadyRochester,” the city’s new emergency preparedness campaign, was designed to give the public the tools necessary to prepare, respond and recover from community disasters such as fires, floods, tornadoes and severe winter weather.

“The next disaster is on its way — we don’t know when it will happen, but we want to be prepared,” Rochester Fire Chief John Cieslik said.

It’s not a coincidence that the city decided to unveil its RochesterReady.org web-based platform Sept. 10, during National Preparedness Month.

“We want the general public to be prepared, because the more they are prepared in the event of an emergency, the less impact it would be on the emergency responders,” Cieslik said.

By visiting RochesterReady.org, people can gain access to community outreach programs, as well as resources to learn how to help prepare and protect themselves, families, pets, homes, businesses and employees in the event of an emergency.

ReadyRochester.org shares information about what disasters and hazards could affect the Rochester area and what residents can do before, during and after each type of emergency, utilizing resources from the U.S. Department of Homeland Security’s readiness campaign.

“We’re hoping the citizens of Rochester will do something every month to get their family ready,” said Cieslik.

Officials encourage residents and business owners to sign up for Rochester’s mass notification system, “CivicReady,” which allows city officials to send out emergency and nonemergency notifications by phone, text and email to thousands of residents within minutes, as well as on the city’s social media outlets.

City Manager Blaine Wing said the new software also allows city officials to geofence if they needs to send messages to residents in a specific area.

“The more people that opt in, the better that overall list will be,” he said.

For more information, visit ReadyRochester.org.